RUDN Journal of Language Studies, Semiotics and SemanticsRUDN Journal of Language Studies, Semiotics and SemanticsВестник Российского университета дружбы народов. Серия: Теория языка. Семиотика. Семантика2313-22992411-1236Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)1827510.22363/2313-2299-2018-9-1-173-185POLITICAL LINGUISTICS. SCIENCE 21.0ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА. НАУКА 21.0Research Article‘Mr. President, discourse matters: a contrastive analysis of Donald Trump and Barack Obama’s discourseСопоставительный анализ речей Дональда Трампа и Барака ОбамыCasañ-PitarchRicardoКасань-ПитарчРикардо(PhD in Applied Linguistics) holds a MA in the English language for international trade (Business) and a BA in English Philology. He is currently an Assistant Professor at polytechnic university of Valencia (Spain). His main research interests within the field of applied linguistics are genre analysis and language acquisition. His most recent studies focus on discourse analysis and language acquisition with serious videogames-ricapi@upv.esUniversidad Politécnica de ValenciaПолитехнический университет Валенсии1512201891VOL 9, NO1 (2018)ТОМ 9, №1 (2018)17318506042018Copyright ©; 2018, Casañ-Pitarch R.Copyright ©; 2018, Касань-Питарч Р.2018Casañ-Pitarch R.Касань-Питарч Р.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/semiotics-semantics/article/view/18275Whether a person is depicted as a hero or a villain, his discourse can be representative of his personality; the way the audience is addressed or the type of used words can play a part in determining the public image of any individual. This paper is contextualized within the analysis of political language. The purpose of this research is to analyze the language forms used by the current president of the United States of America, Donald Trump, and his predecessor in the White House, Barack Obama, and as well to discuss how their linguistic discourse influences their public image in the field of politics. The method implemented in this research is based on the analysis of three main focal points: the amount of words and length of sentences, the morphological composition and the use of pronouns in their speeches. The corpus of this research consists of six speeches which are equivalent in pairs and delivered by each president in the same specific contexts: their presidential announcement, election night victory and inauguration speech. The results obtained in this research show some significant differences between the two presidents regarding the analyzed items and they seem to justify how they affect their public image. In conclusion, it seems that there are some reasons why each president is using or used a specific type of discourse, which is clearly addressing certain people, groups or classes that are willing to support their ideas and proposals.Речь всегда является репрезентацией личности каждого человека. То, как индивид обращается к аудитории и какие лексические единицы он использует, играет роль в определении его общественного имиджа. Представленная статья предлагает анализ лексико-грамматических средств в политическом дискурсе. Цель данного исследования - проанализировать языковые формы, которые отмечаются в речи Президента Соединенных Штатов Америки Дональда Трампа и его предшественника Барака Обамы, а также рассмотреть, как их речь влияет на их имидж политика. Метод, примененный в этом исследовании, основан на анализе трех основных позиций: 1) количество слов и длина предложений, 2) морфологический состав (композиция), а также 3) использование местоимений в их речи. В основу исследования легли шесть эквивалентных выступлений обоих Президентов в схожем контексте: обращение президента, речь при победе на выборах, инаугурационная речь. Результаты, полученные в ходе исследования, показывают значительную разницу между президентами с точки зрения анализируемого материала, а также подтверждают, что лексико-граматическое наполнение речей влияют на имидж политика. В заключение отметим, что есть несколько причин, по которым каждый Президент пользуется определенным типом дискурса для обращения к определенным классам и группам людей, готовых их поддержать.Discourse AnalysisPronounsMorphologySyntaxTrumpObamaдискурс-анализместоименияморфологиясинтаксисТрампОбама1.Ahmadian, S., Azarshahi, S., & Paulhus, D.L. (2017). Explaining Donald Trump via communication style: Grandiosity, informality, and dynamism. Personality and Individual Differences, Elsevier, 107 (1), 49-53.2.Ajayi, T.M. & Balogun, K.U. (2015). Politeness in the Yoruba and French Languages. 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