RUDN Journal of Language Studies, Semiotics and SemanticsRUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-1236Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)1796110.22363/2313-2299-2017-8-4-838-846Research ArticleTHE CREOLIZED ANNOUNCEMENT ON The Economist MAGAZINE COVERMatulevichTamara G<p>Matulevich Tamara Georgievna, Candidate of Philology, Associate Professor, Associate Professor, Department of International Relations and Regional Studies at Novosibirsk State Technical University; research interests: creolized text, language play, toponymy, methods of foreign language teaching</p>tmatulev@mail.ruNovosibirsk state technical university151220178483884613032018Copyright © 2017, Matulevich T.G.2017<p>The article deals with the functioning of the creolized texts published on the cover of the British political and economic magazine. The author discusses their peculiarities conditioned by the magazine format. One obvious peculiarity is that, unlike that on the newspaper front page, the magazine-cover creolized text is distanced from the leader with which it goes. Another peculiarity is that its verbal, non-verbal components and their representative fragments are regularty used on the Contents page and with the cover story. A third peculiarity is that it integrates in it the announcement of a special report. As a re-sult it appears in the capacity of both an integrated and integrating entity. The peculiarities ensure surplus encoding, visualize connection between the creolized text and the cover story, help find and identify that story, organize communication making this process comfortable.</p>announcementmagazinecreolized textverbal componentnon-verbal (iconic) com-ponentанонсжурналкреолизованный текст (КТ)изовербвербальный компо-нент (ВК)пластический компонент (ПК)[Anisimova, E.E. (2003). Text linguistics and cross-cultural communication (a study of creolized texts). Мoscow: Izdatel’sky tsentr Academia. (in Russ).][Voroshilova, M.B. (2006). The creolized text. Aspects of study. Political Linguistics, 20, 180—189. (in Russ).][Yeyger, G.V. & Yukht, V.L. (1974). Towards building the typology of te xts. Text Linguistics: Pro ceedings of the conference at the Moscow Maurice Thorez Foreign Language Teacher Training State Institute. Part 1. Moscow. (in Russ).][So rokin, Yu.A. & Tarasov, E.F. (1990). Creolized texts and their communicative function. Optimizing speech impact. Moscow: Nauka. (in Russ).][Tsvetk ova, A.V. (2014). The abstract code of the XXth century: Evolution in art and the impact on magazine design. Bulletin of Moscow University: Journalism, 4, 65—82. (in Russ).][Cover story. (1996). Americana : English-Russian encyclopedic dictionary, ed. Gh.V. Chernov. Smolensk: Polygramma.][Economist, The. (1999). Dictionary of Great Britain, ed. A.R.W. Room. Мo scow: Russky Yazy k Publishe rs.][Emmot, B. (2017). Time for a referendum on the monarchy. URL: https://www.theguardian.com/ uk/2000/dec/08/monarchy.comment (Accessed: March 21.03.2017). (in En g).][The Economist. (2017). URL: https://en.wikipedia.org/wiki/The_Economist (Accessed: 21.03.2017). (in Eng).]