Russian Language StudiesRussian Language Studies2618-81632618-8171Peoples’ Friendship University of Russia named after Patrice Lumumba9949The Axiologic Potential of Colour Names as an Integral Component of Cultural CodesNovikovF NКафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship Universitykaf_yazik_rudn@mail.ru <mailto:kaf_yazik_rudn@mail.ru>)Peoples' Friendship University150220122535909092016Copyright © 2016, Russian and Foreign Languages and Methods of Teaching2016The article deals with the interpretation of semantic contents of color names that accumulates social, historic, and emotional information of specific ethnic nature, as well as their transformations depending on social and historic contextlexical unitscultural codecolor namesaxiologysemanticssign systemлексические единицыкультурный кодцветообозначенияаксиологиясемантикасемиотическаяили знаковая система