Russian Language StudiesRussian Language Studies2618-81632618-8171Peoples’ Friendship University of Russia named after Patrice Lumumba10264Communication and its functionsChebotnikovaT AКафедра современного русского языка, риторики и культуры речи; Оренбургский государственный педагогический университет; Orenburg state pedagogical universitychebotnikoff1@rambler.ruOrenburg state pedagogical university150320103758109092016Copyright © 2016, Russian and Foreign Languages and Methods of Teaching2016The article is dedicated to the analysis of communication behaviour from the point of view of realization of self-presentation social functions, as a type of self-presentation and self-actualization. It should be noted that value orientations of a personality are important motivational factors, while choosing the communication model. Special attention is paid to the formation of a personality with a market orientation, for whom the image construction becomes an independent rhetoric task.communicationcommunicative behaviourcommunicative functionsself-presentationself-actualizationобщениеречевое поведениефункции общениясамопрезентациясамоактуализация