RUDN Journal of Russian HistoryRUDN Journal of Russian History2312-86742312-8690Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4071«The merchant style » (the views about the fashion in the environment of the ural merchant class in the first half of XIX century)BannikovaE VOrenburg State Pedagogical University-Orenburg State Pedagogical University15042008410511707092016Copyright © 2008, Bannikova E.V.2008The article is devoted to the analysis of external shape of merchants of three Urals Mountains provinces - Vatka, Perm and Orenburg, during the prereform period. The author has investigated the parity of traditional views about a fashion and new trends in a daily merchant life on the basis of various groups of sources. The role of a suit in formation of social shape of the Ural merchant class is found out too.