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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Public Administration</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Public Administration</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия:  Государственное и муниципальное управление</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2312-8313</issn><issn publication-format="electronic">2411-1228</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">6558</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">RELIGION AND MEDIA IN A PLURAL SOCIETY: THE NIGERIAN EXPERIENCE</article-title><trans-title-group xml:lang="ru"><trans-title>РЕЛИГИЯ И СМИ В ПЛЮРАЛИСТИЧЕСКОМ ОБЩЕСТВЕ: ОПЫТ НИГЕРИИ</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Oloyede</surname><given-names>Bayo I</given-names></name><name xml:lang="ru"><surname>Олоедэ</surname><given-names>Байо И</given-names></name></name-alternatives><bio xml:lang="en">Department of Mass Communication</bio><bio xml:lang="ru">Департамент массовых коммуникаций</bio><email>oloyedei@run.edu.ng</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Oni</surname><given-names>Babatunde O</given-names></name><name xml:lang="ru"><surname>Они</surname><given-names>Бабатундэ О</given-names></name></name-alternatives><bio xml:lang="en">Department of Mass Communication</bio><bio xml:lang="ru">Департамент массовых коммуникаций</bio><email>onib@run.edu.ng</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Oluwole</surname><given-names>Adefemi V</given-names></name><name xml:lang="ru"><surname>Олуоле</surname><given-names>Адэфэми В</given-names></name></name-alternatives><bio xml:lang="en">Department of Mass Communication</bio><bio xml:lang="ru">Департамент массовых коммуникаций</bio><email>adefemio@run.edu.ng</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Redeemer’s University</institution></aff><aff><institution xml:lang="ru">Университет Редимерс</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2015-03-15" publication-format="electronic"><day>15</day><month>03</month><year>2015</year></pub-date><issue>3</issue><issue-title xml:lang="en">NO3 (2015)</issue-title><issue-title xml:lang="ru">№3 (2015)</issue-title><fpage>65</fpage><lpage>79</lpage><history><date date-type="received" iso-8601-date="2016-09-07"><day>07</day><month>09</month><year>2016</year></date></history><permissions><copyright-statement xml:lang="ru">Copyright ©; 2015, Олоедэ Б.И., Они Б.О., Олуоле А.В.</copyright-statement><copyright-year>2015</copyright-year><copyright-holder xml:lang="ru">Олоедэ Б.И., Они Б.О., Олуоле А.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/public-administration/article/view/6558">https://journals.rudn.ru/public-administration/article/view/6558</self-uri><abstract xml:lang="en">Religion and media are two vital and indispensable institutions in society. This paper attempts a critical exploration of the relationship between religion and media in plural societies, with concrete illustrations from the Nigerian experience. Generally, plural societies are often confronted with the challenges of nation-building, which have proved difficult especially in developing countries. This is particularly the case in Nigeria, a country with one of the most complex ethnic and religious configurations, where ethnic and religious boundaries delicately overlap. In such societies, the media have important roles to play in promoting unity in diversity on both the ethnic and religious fronts through ethical journalism. Otherwise, the media can become a liability rather than an asset in the management of religious pluralism. Nigeria has experienced both possibilities. The paper concludes with recommendations on how to reposition the media for the promotion and consolidation of religious tolerance and harmony in plural societies.</abstract><trans-abstract xml:lang="ru">Религия и СМИ - это два жизненно важных и незаменимых института в обществе. В настоящей статье предпринята попытка критического исследования взаимоотношений между религией и СМИ в плюралистических обществах на примере опыта Нигерии. Как правило, плюралистические общества часто сталкиваются с проблемами строительства государства, которые характеризуются сложностью их решения, особенно в развивающихся странах. Это в том числе характерно и для Нигерии, стране с одним из самых сложных этнических и религиозных конфигураций, где этнические и религиозные границы частично совпадают. В таких обществах СМИ должны играть важную роль в обеспечении единства в разнообразии обеих этнических и религиозных фронтов через этическую журналистику. В противном случае СМИ могут стать скорее обузой, чем действенным инструментом в управлении религиозным плюрализмом. Опыт Нигерии включает оба названных аспекта. В статье даются рекомендации о том, как изменить положение СМИ в целях поощрения и укрепления религиозной терпимости и гармонии в плюралистических обществах.</trans-abstract><kwd-group xml:lang="en"><kwd>Religion</kwd><kwd>Media</kwd><kwd>Plural Society</kwd><kwd>Religious Tolerance</kwd><kwd>Ethical Journalism</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>религия</kwd><kwd>СМИ</kwd><kwd>плюралистическое общество</kwd><kwd>религиозная толерантность</kwd><kwd>этическая журналистика</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Ahmadu M. 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