RUDN Journal of Psychology and PedagogicsRUDN Journal of Psychology and Pedagogics2313-16832313-1705Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)8011Research ArticleGender Aspect of Studying Social Visibility of One’s Own Body ImageGroshevI VStuff Management and Marketing Chairaus_tgy@mail.ruShtyrkinaT YuStuff Management and Marketing Chairshtorkina27@mail.ruTambov State University named after G.R. Derzhavin150420124717708092016Copyright © 2016, Psychology and Pedagogics2016The article is devoted to the research of social visibility of one’s own body image in the gender aspect. The components of their own body image in girls and young men and also the impact of the psychological and social factors on the perception of gender image are estimated in the comparative aspect.physical appealstereotypepsychological tensionimagesexappearanceфизическая привлекательностьстереотиппсихологическое напряжениеобразполвнешность