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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Psychology and Pedagogics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Psychology and Pedagogics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Психология и педагогика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-1683</issn><issn publication-format="electronic">2313-1705</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">40383</article-id><article-id pub-id-type="doi">10.22363/2313-1683-2023-20-4-713-729</article-id><article-id pub-id-type="edn">VHONAW</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>PERSONALITY AND CONTEMPORARY CHALLENGES</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ЛИЧНОСТЬ И ВЫЗОВЫ СОВРЕМЕННОСТИ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Moral Conformity through the Lens of Bibliometric and Content Analysis</article-title><trans-title-group xml:lang="ru"><trans-title>Моральная конформность сквозь призму библиометрического и содержательного анализа</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-8793-9546</contrib-id><contrib-id contrib-id-type="spin">3122-3170</contrib-id><name-alternatives><name xml:lang="en"><surname>Zlobina</surname><given-names>Marina V.</given-names></name><name xml:lang="ru"><surname>Злобина</surname><given-names>Марина Владимировна</given-names></name></name-alternatives><bio xml:lang="en"><p>researcher, Laboratory for the Study of Moral Behavior, senior lecturer, Section of Personality Psychology, V. Zelman Institute of Medicine and Psychology</p></bio><bio xml:lang="ru"><p>научный сотрудник, лаборатория исследования морального поведения, психолог, старший преподаватель, кафедра психологии личности, Институт медицины и психологии В. Зельмана</p></bio><email>marinazlobina1991@mail.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1272-7859</contrib-id><name-alternatives><name xml:lang="en"><surname>Fedorov</surname><given-names>Alexandr A.</given-names></name><name xml:lang="ru"><surname>Фёдоров</surname><given-names>Александр Александрович</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD, leading researcher, Laboratory for the Study of Moral Behavior, Head of the Section of Clinical Psychology, V. Zelman Institute of Medicine and Psychology</p></bio><bio xml:lang="ru"><p>кандидат психологических наук, ведущий научный сотрудник, лаборатория исследования морального поведения, заведующий кафедрой клинической психологии, доцент кафедры психологии личности, Институт медицины и психологии В. Зельмана</p></bio><email>fedleks@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Novosibirsk State University</institution></aff><aff><institution xml:lang="ru">Новосибирский государственный университет</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2023-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2023</year></pub-date><volume>20</volume><issue>4</issue><issue-title xml:lang="en">VOL 20, NO4 (2023)</issue-title><issue-title xml:lang="ru">ТОМ 20, №4 (2023)</issue-title><fpage>713</fpage><lpage>729</lpage><history><date date-type="received" iso-8601-date="2024-08-12"><day>12</day><month>08</month><year>2024</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2023, Zlobina M.V., Fedorov A.A.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2023, Злобина М.В., Фёдоров А.А.</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="en">Zlobina M.V., Fedorov A.A.</copyright-holder><copyright-holder xml:lang="ru">Злобина М.В., Фёдоров А.А.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/psychology-pedagogics/article/view/40383">https://journals.rudn.ru/psychology-pedagogics/article/view/40383</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The purpose of this study is to make a bibliometric and content analysis of publications on the problem of moral conformity. Its relevance is due to the emerging interest in this phenomenon. The materials under study were publications in English extracted from the Scopus and Google Scholar databases as well as Google Ngram data. The data were processed using the VOSviewer program and the bibliometrix R-package. It was shown that for the period from 1800 to 2019 the proportion of texts containing the term ‘moral conformity’ increased significantly in comparison with texts containing the term ‘conformity’. A term map constructed using the Google Scholar database made it possible to identify four clusters, reflecting four areas in which the concept ‘moral conformity’ was found. A bibliometric analysis of the concept ‘moral conformity’ in the field of psychology highlighted four clusters that reflected the main aspects of this phenomenon. A keyword frequency analysis over time showed that since 2007 the frequency of use of the concepts ‘morality’ and ‘conformity’ had noticeably increased. A content analysis of publications revealed 10 sources directly related to the phenomenon of moral conformity. Recent studies have indicated that this phenomenon is quite stable and manifests itself in different samples and in different conditions. On the whole, the problem of moral conformity is quite new and requiring additional examine. One possible direction for further research can be aimed at verifying the results of previous studies on a Russian-speaking sample or studying the phenomenon under conditions of both real and virtual pressure.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Цель исследования - библиометрический и содержательный анализ публикаций по проблеме моральной конформности. Актуальность темы обусловлена зарождающимся интересом к феномену моральной конформности. Материалом послужили публикации на английском языке, извлеченные из баз данных Scopus и Google Scholar, а также данные Ngram Google. Библиометрический анализ данных выполнен с помощью программы VOSviewer и с использованием пакета bibliometrix для языка R. Показано, что в период с 1800 по 2019 г. значимо увеличивается доля текстов, содержащих термин «моральная конформность», относительно текстов, включающих термин «конформность». Построенная на материале базы данных Google Scholar понятийная карта позволила выделить четыре кластера, отражающие четыре области, в которых встречается понятие «моральная конформность». Библиометрический анализ понятия «моральная конформность» в области психологии позволил выделить четыре кластера, отражающих основные аспекты данного феномена. Анализ частоты встречаемости слов с течением времени показал, что начиная с 2007 г. частота использования понятий morality и conformity заметно возрастает. В результате содержательного анализа публикаций отобрано 10 источников, непосредственно относящихся к феномену моральной конформности. Существующие на сегодняшний день исследования свидетельствуют о том, что феномен моральной конформности является достаточно устойчивым и проявляется на разных выборках и в разных условиях. В целом проблема моральной конформности является новой и требует дальнейшего изучения. Перспективы исследования видятся в проверке результатов предыдущих исследований на русскоязычной выборке, а также изучении феномена в условиях как реального, так и виртуального давления.</p></trans-abstract><kwd-group xml:lang="en"><kwd>bibliometric analysis</kwd><kwd>morality</kwd><kwd>conformity</kwd><kwd>moral conformity</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>библиометрический анализ</kwd><kwd>мораль</kwd><kwd>конформность</kwd><kwd>моральная конформность</kwd></kwd-group><funding-group><funding-statement xml:lang="en">The study was supported by the Russian Science Foundation grant no. 23-28-00771, https://rscf.ru/project/23-28-00771/</funding-statement><funding-statement xml:lang="ru">Исследование выполнено за счет гранта Российского научного фонда № 23-28-00771, https://rscf.ru/project/23-28-00771/</funding-statement></funding-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Alshaalan, H., &amp; Gummerum, M. (2022). 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