RUDN Journal of Psychology and PedagogicsRUDN Journal of Psychology and PedagogicsВестник Российского университета дружбы народов. Серия: Психология и педагогика2313-16832313-1705Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)3139410.22363/2313-1683-2022-19-2-320-335DIGITAL SOCIETY: OPPORTUNITIES AND CHALLENGESЦИФРОВОЕ ОБЩЕСТВО: ВОЗМОЖНОСТИ И РИСКИResearch ArticleEntrepreneurial Action: Redefining the Sense and Building Resilience as Coping Strategies for SMEs and Traditional Enterprises Facing the New Digital and Crises EnvironmentПереосмысление и повышение резильентности как стратегии выживания для традиционных предприятий в новой цифровой и кризисной средеhttps://orcid.org/0000-0003-4172-0015Levy-TadjineThierryЛеви-ТаджинТьерри

Dr. in Economic and Management Sciences, is Associated Professor in Management Sciences, Research Director, Research Center LED (Laboratoire d’Economie Dyonisian)

доктор экономики и администрирования, доцент, руководитель исследований, Исследовательский центр LED (Laboratoire d’Economie Dyonisian)

thierry.levy02@univ-paris8.frhttps://orcid.org/0000-0002-2493-5076AgulhonSophieАгулонСофи

Dr. in Management Sciences, is Associated Professor in Management Sciences, Research Center LED (Laboratoire d’Economie Dyonisian)

доктор администрирования, доцент, Исследовательский центр LED (Laboratoire d’Economie Dyonisian)

sophie.agulhon@univ-paris8.frhttps://orcid.org/0000-0001-8850-2467HaniMouhoubХаниМухуб

Dr. in Management Sciences, is Associated Professor in Management Sciences, Research Center LED (Laboratoire d’Economie Dyonisian)

доктор администрирования, доцент, Исследовательский центр LED (Laboratoire d’Economie Dyonisian)

mouhoub.hani@univ-paris8.frhttps://orcid.org/0000-0001-7816-5532VelmuradovaMayaВельмурадоваМайя

Dr. in Information and Communication Sciences, is Associate Teacher in Communication Studies, Economy & Administration, Technological Institute Inhni South East; Researcher in Communication Studies, Adjunct to Research Center IMSIC (Institute Mediterranean des Sciences de l’Information et de la Communication)

доктор информационных и коммуникационных наук, преподаватель коммуникационных исследований, экономики и управления, Технологический институт Inhni South East; исследователь в области коммуникационных исследований, адъюнкт Исследовательского центра IMSIC (Institute Mediterranean des Sciences de l'Information et de la Communication)

mayavelmuradova@gmail.comhttps://orcid.org/0000-0002-3265-790XTokatliogluSibelТокатлиоглуСибель

Dr. in Management Sciences, is Assistant Professor in Management Sciences, Research Center WS (Women Studies)

доктор администрирования, доцент, Исследовательский центр женских исследований

sibel.tokatlioglu@gmail.comSatouriTemnaСатуриТемнаDoctorate Researcher in Management Sciences, Research center LED (Laboratoire d’Economie Dyonisian)докторант, Исследовательский центр LED (Laboratoire d’Economie Dyonisian)satouri.temna@hotmail.frUniversity Paris 8Университет Париж 8Aix-Marseille UniversityУниверситет Экс-МарсельUniversity KirklareliУниверситет Кыркларели02062022192Digital Society as a Cultural and Historical Context of Personality DevelopmentЦифровое общество как культурно-исторический контекст развития личности32033502072022Copyright ©; 2022, Levy-Tadjine T., Agulhon S., Hani M., Velmuradova M., Tokatlioglu S., Satouri T.Copyright ©; 2022, Леви-Таджин Т., Агулон С., Хани М., Вельмурадова М., Токатлиоглу С., Сатури Т.2022Levy-Tadjine T., Agulhon S., Hani M., Velmuradova M., Tokatlioglu S., Satouri T.Леви-Таджин Т., Агулон С., Хани М., Вельмурадова М., Токатлиоглу С., Сатури Т.http://creativecommons.org/licenses/by/4.0https://journals.rudn.ru/psychology-pedagogics/article/view/31394

The new digital environment and the COVID-19 crisis, having drastically increased the amount of teleworking and e-commerce, seem to have benefited GAFAM and digital platforms. Under the current conditions, SMEs and traditional businesses are forced to look for adaptive strategies. Some researchers (e.g. A. Carmeli and G.D. Markman) argue that they SMEs and traditional businesses need to build entrepreneurial and organizational resilience . And it is in this respect, in particular, that psychology can be usefully mobilized to analyze new forms of economic competition. On these grounds, the authors of the paper defend the idea that the SMEs and traditional businesses will be able to exist and assert themselves against their new competitors. In this new interconnected, turbulent and uncertain environment, this self-assertion passes through a strategic and organizational reconfiguration, but also and above all, through entrepreneurial action in its effectual logic which can lead to resilience and, moreover, to antifragility .

Кризис COVID-19, резко увеличивший долю удаленной работы и электронной коммерции в новой цифровой реальности, во многом принес выгоду доминирующим транснациональным высокотехнологичным компаниям (Google, Apple, Amazon и др.) и другим цифровым платформам и сервисам. В сложившихся условиях обычные малые и средние предприятия и традиционный бизнес вынуждены искать новые адаптивные стратегии. Некоторые исследователи утверждают, что всему традиционному бизнесу необходимо повышать предпринимательскую и организационную резильентность. И именно в этом направлении, в частности, психологическая наука может быть очень полезна для анализа новых форм экономической конкуренции. Основываясь на этом, авторы статьи защищают идею о том, что малые, средние и традиционные предприятия смогут не только существовать, но и по-новому заявить о себе на фоне «цифровых» конкурентов. В этой новой взаимосвязанной, турбулентной и неопределенной среде такое самоутверждение требует как стратегической и организационной реконфигурации, так и, прежде всего, специально организованных в соответствии с логикой принятия решений предпринимательских действий, направленных на повышение резильентности и, более того, антихрупкости.

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