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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Psychology and Pedagogics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Psychology and Pedagogics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Психология и педагогика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-1683</issn><issn publication-format="electronic">2313-1705</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">26909</article-id><article-id pub-id-type="doi">10.22363/2313-1683-2021-18-2-363-374</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>THE DIFFERENTIATED EXPRESSION OF SOCIAL REPRESENTATIONS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>МНОГООБРАЗИЕ ПРОЯВЛЕНИЯ СОЦИАЛЬНЫХ ПРЕДСТАВЛЕНИЙ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">The Jihadi Current and the Lay Thinking: A “Re-Anchorage” Process Hypothesis</article-title><trans-title-group xml:lang="ru"><trans-title>Джихадизм и обыденное мышление: гипотеза процесса “повторного якорения”</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Ben Alaya</surname><given-names>Dorra</given-names></name><name xml:lang="ru"><surname>Бен Алайя</surname><given-names>Дорра</given-names></name></name-alternatives><bio xml:lang="en"><p>Ph.D in Social Psychology, is currently a social psychology lecturer at the Higher Institute of Human Sciences of Tunis</p></bio><bio xml:lang="ru"><p>Ph.D, преподаватель социальной психологии в Высшем институте гуманитарных наук Туниса</p></bio><email>d.benalaya@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Tunis El Manar University</institution></aff><aff><institution xml:lang="ru">Тунисский университет Эль-Манар</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2021-08-25" publication-format="electronic"><day>25</day><month>08</month><year>2021</year></pub-date><volume>18</volume><issue>2</issue><issue-title xml:lang="en">Theory of Social Representations around the World</issue-title><issue-title xml:lang="ru">Развитие теории социальных представлений в России и мирe</issue-title><fpage>363</fpage><lpage>374</lpage><history><date date-type="received" iso-8601-date="2021-07-01"><day>01</day><month>07</month><year>2021</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2021, Ben Alaya D.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2021, Бен Алайя Д.</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="en">Ben Alaya D.</copyright-holder><copyright-holder xml:lang="ru">Бен Алайя Д.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/psychology-pedagogics/article/view/26909">https://journals.rudn.ru/psychology-pedagogics/article/view/26909</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The Jihadi-salafist doctrine which is at the Islamist terrorism origin that affects several countries since the emergence of Al Qaeda in the late 80's, gave birth to the “Islamic State of Iraq and Sham/Levant” (ISIS/ISIL) established as a “Caliphate” in 2014. Despite the ISIS official military defeat in 2019, the Jihadi-Salafist current - whose history goes back a long way, is currently behind a number of attacks whether collective or individual, claimed by known organizations or committed in isolation. In our perspective, we try to apprehend the attraction power of the Jihadi narrative issue taking the Theory of Social Representations as a paradigmatic framework. This implies that we don’t consider the Jihadi current membership as the manifestation of a deviation from normality or optimal rationality, but as the expression of a certain common sense “resonance”. More precisely, and taking the case of the Tunisian context, the success of the Jihadi narrative is explained by its effectiveness as an interpretive grid and as a guide for action, making it possible to “re-anchor” a reality lacking in meaning. This hypothesis of a “re-anchoring” implies that anchoring as described by Moscovici as one of the two processes at the origin of the social representations formation (with the objectification process), could be not only as a familiarization of the strange by inserting it in an already known pre-existing frame, but by substituting to the frame itself, a new one, in order to be able to insert familiar objects which would have lost their sense precisely because of the old frame itself. This hypothesis could offer a theoretical and heuristic perspective allowing the anchoring process to be conceived as a circular and non-definitive process.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Доктрина джихадистов-салафитов, лежащая в основе исламистского терроризма, поразившего несколько стран с момента появления Аль-Каиды в конце 1980-х годов, дала начало «Исламскому государству Ирака и Леванта» (ИГИЛ/ИГ), созданному как «халифат» в 2014 году. Несмотря на официальное военное поражение ИГИЛ в 2019 году, джихадистско-салафитское течение, история которого уходит корнями в далекое прошлое, в настоящее время стоит за рядом атак, ответственность за которые взяли организации или одиночные исполнители, и развивается в направлении того, что Ж. Кепел называет «атмосферой джихадизма». В исследовании предпринята попытка объяснить, почему джихадистский нарратив находит своих сторонников, взяв за парадигмальную основу теорию социальных представлений С. Московиси. Другими словами, принадлежность к джихадистскому течению рассматривается не как проявление отклонения от нормальности или оптимальной рациональности, но как выражение определенного «резонанса» здравого смысла (в понимании Д. Сноу и Р. Бенфорда). Если обратиться к контексту Туниса, то успех джихадистского нарратива объясняется возможностью его использования в качестве интерпретационной сетки и руководства к действию, что позволяет «повторно заякорить» реальность, лишенную смысла. Предлагаемая гипотеза о «повторном якорении» (re-anchoring) подразумевает, что якорение (anchoring), описанное Московиси как один из двух процессов, лежащих в основе формирования социальных представлений (наряду с процессом объективации) о чем-то новом, странном, незнакомом, может происходить не только путем введения нового объекта в уже известную, ранее существовавшую «рамку», но и как замена самой «рамки» на новую. В свою очередь, это позволяет поместить знакомые объекты, утратившие свой смысл именно из-за старой «рамки», в новую. Высказанная гипотеза может предложить теоретическую и эвристическую перспективу, позволяющую представить процесс «якорения» как циклический и неопределенный процесс.</p></trans-abstract><kwd-group xml:lang="en"><kwd>social representations theory</kwd><kwd>Djihadi-Salafism</kwd><kwd>anchoring process</kwd><kwd>re-anchoring</kwd><kwd>Tunisia</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>теория социальных представлений</kwd><kwd>джихадизм-салафизм</kwd><kwd>процесс якорения</kwd><kwd>повторное якорение</kwd><kwd>Тунис</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Bateson, G. (1995). Vers une écologie de l'esprit (Vols. I et II). Paris: Points.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Beauvois, J.L. (1989). La psychologie quotidienne. Paris: Presses Universitaires de France.</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Ben Alaya, D. (2013). 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