Polylinguality and Transcultural PracticesPolylinguality and Transcultural Practices2618-897X2618-8988Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2028Headline in a newpaper text as an independent speech unit closely connected with its contentChzhan Yuebo-Кафедра русского языка и методики его преподаванияФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University-Peoples' Friendship University15042009413613905092016Copyright © 2009, Chzhan Yuebo -.2009In this article we consider (\examine) the connection of a newspaper headline with the text and a newspaper headline as a separate genre of a newspaper-publicistic style.headlinean independent speech unitmanipulation with perceptionwholly-informative and not-wholly-informative headlinesзаголовоксамостоятельная речевая единицаманипуляция сознаниемполноинформативные и неполноинформативные заголовкипарономазия