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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Polylinguality and Transcultural Practices</journal-id><journal-title-group><journal-title xml:lang="en">Polylinguality and Transcultural Practices</journal-title><trans-title-group xml:lang="ru"><trans-title>Полилингвиальность и транскультурные практики</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2618-897X</issn><issn publication-format="electronic">2618-8988</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">18108</article-id><article-id pub-id-type="doi">10.22363/2312-8011-2018-15-1-92-97</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>LANGUAGE CONSCIOUSNESS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Языковое сознание</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Diachronic Analysis of the Value Success</article-title><trans-title-group xml:lang="ru"><trans-title>Диахронический анализ общечеловеческой ценности «успех»</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Raklov</surname><given-names>Feodor Vladimirovich</given-names></name><name xml:lang="ru"><surname>Раклов</surname><given-names>Федор Владимирович</given-names></name></name-alternatives><bio xml:lang="en"><p>Postgraduate of the Department of Russian Language and Intercultural Communication</p></bio><bio xml:lang="ru"><p>аспирант кафедры русского языка и межкультурной коммуникации</p></bio><email>rakloff@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Рeoples’ Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2018-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2018</year></pub-date><volume>15</volume><issue>1</issue><issue-title xml:lang="en">VOL 15, NO1 (2018)</issue-title><issue-title xml:lang="ru">ТОМ 15, №1 (2018)</issue-title><fpage>92</fpage><lpage>97</lpage><history><date date-type="received" iso-8601-date="2018-03-27"><day>27</day><month>03</month><year>2018</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2018, Raklov F.V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2018, Раклов Ф.В.</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="en">Raklov F.V.</copyright-holder><copyright-holder xml:lang="ru">Раклов Ф.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/polylinguality/article/view/18108">https://journals.rudn.ru/polylinguality/article/view/18108</self-uri><abstract xml:lang="en"><p>In the article the content of the value “success” was revealed in the axiological consciousness of Russian people in the diachronic aspect. The analysis is performed on the basis of psychosemantic experiment held by Institute of Linguistic Research of the Russian Academy of Sciences. The experiment data represents polling of three different generations of culture-bearers: people who’s age are 20, 40 and 60. The experiment results are represented in Diagrams. The psychosemantic analysis did not reveal a significant diversity in evaluation of the value by the generation that were socialized in different periods, but the cluster analysis showed some diversity in the content of the value “success”.</p></abstract><trans-abstract xml:lang="ru"><p>В данной статье в диахроническом аспекте проанализировано и раскрыто содержание ценности «успех» в аксиологическом сознании россиян. Анализ проведен с учетом данных психосемантического эксперимента, проведенного Институтом РАН языкознания, на основе опроса респондентов - носителей русской культуры трех возрастных групп 20, 40 и 60 лет. Данные эксперимента приведены в диаграммах и дендрограммах. Анализ профилей оценок не выявил существенных отличий в оценке ценности у возрастных групп, проходивших социализацию в разное время, однако кластерный анализ показал некоторые различия в содержании ценности «успех». Содержание антиценности также раскрывается через определения в толковых словарях и анализ русских народных пословиц, поговорок.</p></trans-abstract><kwd-group xml:lang="en"><kwd>value</kwd><kwd>diachronic aspect</kwd><kwd>diachronic analysis</kwd><kwd>psychosemantic experiment</kwd><kwd>cluster analysis</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>ценность</kwd><kwd>диахронический аспект</kwd><kwd>диахронический анализ</kwd><kwd>психосемантический эксперимент</kwd><kwd>кластерный анализ</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Ozhegov, S.I., and N.Ju. Shvedova. 1999. 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