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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Polylinguality and Transcultural Practices</journal-id><journal-title-group><journal-title xml:lang="en">Polylinguality and Transcultural Practices</journal-title><trans-title-group xml:lang="ru"><trans-title>Полилингвиальность и транскультурные практики</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2618-897X</issn><issn publication-format="electronic">2618-8988</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">18104</article-id><article-id pub-id-type="doi">10.22363/2312-8011-2018-15-1-59-66</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>LANGUAGE CONSCIOUSNESS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Языковое сознание</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Stability and Variability of Ethno-Cultural Stereotypes Transformations (On the Material of Associative Experiment “The Chinese in Russian Imaginary”)</article-title><trans-title-group xml:lang="ru"><trans-title>Устойчивость и вариативность содержания этнокультурных стереотипов (на материале ассоциативного эксперимента «Китайцы глазами русских»)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Zhang</surname><given-names>Runmei</given-names></name><name xml:lang="ru"><surname>Чжан</surname><given-names>Жуньмэй</given-names></name></name-alternatives><bio xml:lang="en"><p>Graduate Student of Department of Psycholinguistics</p></bio><bio xml:lang="ru"><p>аспирант отдела психолингвистики</p></bio><email>runmei.zhang@yandex.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">The Institute of Linguistics, Russian Academy of Sciences</institution></aff><aff><institution xml:lang="ru">Институт языкознания РАН</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2018-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2018</year></pub-date><volume>15</volume><issue>1</issue><issue-title xml:lang="en">VOL 15, NO1 (2018)</issue-title><issue-title xml:lang="ru">ТОМ 15, №1 (2018)</issue-title><fpage>59</fpage><lpage>66</lpage><history><date date-type="received" iso-8601-date="2018-03-27"><day>27</day><month>03</month><year>2018</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2018, Zhang R.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2018, Чжан Ж.</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="en">Zhang R.</copyright-holder><copyright-holder xml:lang="ru">Чжан Ж.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/polylinguality/article/view/18104">https://journals.rudn.ru/polylinguality/article/view/18104</self-uri><abstract xml:lang="en"><p>The article investigates the stabile and variable character of ethno-cultural stereotypes about the Chinese in Russian popular consciousness during ten years. The research material was obtained from two ways. First, relying on the method of O.A. Leontovch the first material was obtained in the experiment from Russian speakers. In 2007 the Government of Russia had taken a questionnaire named as “The China and Russia” and gotten much information; the results are included in this paper. We’ve chosen the one question answer to be second section of our research. By comparing materials of 2007 and 2017, we can make the conclusions: 1) ethno-cultural stereotypes involve good and bad judgment about Chinese people; 2) they are stabile; 3) as time goes by new stereotypes come up; 4) between stereotypes there are causal relationship and contradiction. So, for promoting intercultural communication, we should deeper investigate the problem of stereotype.</p></abstract><trans-abstract xml:lang="ru"><p>Данная статья посвящена исследованию устойчивости и вариативности этнокультурных стереотипов о китайцах в обыденном русском сознании, которое проводилось в течение десяти лет. Выводы сделаны на материале экспериментальных исследований, проведенных в 2017 г. с носителями русского языка по методике О.А. Леонтович. Полученные данные сравнивались с данными опроса, проведенного ФОМ в 2007 г. («Китай и Россия»). Сравнение результатов, полученных в 2007 г. и 2017 гг., показало, что этнокультурные стереотипы включают положительную и отрицательную оценку китайцев русскими; стереотипы устойчивы во времени, хотя они постепенно обогащаются новым содержанием; между стереотипами имеются причинность и противоречие. Таким образом, для того чтобы способствовать оптимизации межкультурного общения, необходимо проникнуть в изучение проблематики стереотипов.</p></trans-abstract><kwd-group xml:lang="en"><kwd>stability</kwd><kwd>variability</kwd><kwd>ethno-cultural stereotypes</kwd><kwd>Russian popular consciousness</kwd><kwd>experiment</kwd><kwd>intercultural communication</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>устойчивость</kwd><kwd>вариативность</kwd><kwd>этнокультурные стереотипы</kwd><kwd>обыденное сознание русских</kwd><kwd>эксперимент</kwd><kwd>межкультурная коммуникация</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Maslova, V.A. 2001. Lingvokul’turologija [Cultural Studies in Language]. Moscow: Akademija. Print. (in Russ.)</mixed-citation><mixed-citation xml:lang="ru">Маслова В.А. Лингвокультурология. 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