Polylinguality and Transcultural PracticesPolylinguality and Transcultural Practices2618-897X2618-8988Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)14663Research ArticleTHE PECULIARITIES OF THE ADDRESSER’S LANGUAGE REPRESENTATION IN THE MEDIA FEATURE ARTICLEKazimirovaO V-Vitebsk State University named after P.M. Masherov151220164829219122016Copyright © 2016, Kazimirova O.V.2016The article deals with the specific character of the addresser’s category and his embodiment in the genre of media feature article. In particular, the repertoire of direct and indirect split-level linguistic markers of the author’s ego representation is defined; their quantitative indicators, as well as lingvopragmatic characteristics are revealed.addressermedia textpragmatic purposelanguage meanslinguistic persuasionадресантмедиатекстпрагматическая установкаязыковые средстваречевое воздействие