Polylinguality and Transcultural PracticesPolylinguality and Transcultural Practices2618-897X2618-8988Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)13062Research ArticlePHENOMENOLOGY OF ORATORICAL DISCOURSE OF LATIN AMERICAN LEADERSMoiseenkoL V-Moscow State Linguistic University150220152363917092016Copyright © 2015, Moiseenko L.V.2015The article examines the discursive strategy of building identification with political and historical figures in the oratorical discourses of populist leaders in Latin America. On the example of the populist”bolivarizm” movement personalized by Hugo Chavez, target selection of case units, which provides controlled effect on the listener, is considered.populismdiscursive strategiesprecedent unitcontrolled effectпопулизмдискурсивные стратегиипрецедентные единицырегулируемое воздействие