RUDN Journal of Political ScienceRUDN Journal of Political Science2313-14382313-1446Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)894210.22363/2313-1438-2015-2-52-62Research ArticleTurkish Soft Power: The Phenomenon Of “Soap Power” As A Tool Of Cultural DiplomacyZubkovaA I<p>The Department of Comparative Politics</p>feuerzeug@mail.ruPeoples’ Friendship University of Russia150220152526209092016Copyright © 2015,2015<p>The article discusses the phenomenon of Turkish soap operas as a tool of soft power. The author analyzed the character, scope and limits of this phenomenon, primarily regarding the case of the Middle East countries and societies. The article covers the process of dissemination and implementation of the ideas of neo-Ottomanism as the foreign policy concept through applying the soft power strategy. Following the results of the research, the conclusion has been made regarding the negative and positive effects of this phenomenon on various spheres, as well as in the context of Turkish foreign policy.</p>Turkeysoft powercultural diplomacythe Middle EastТурциямягкая силакультурная дипломатияБлижний ВостокСредний Восток