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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Political Science</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Political Science</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Политология</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-1438</issn><issn publication-format="electronic">2313-1446</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">46514</article-id><article-id pub-id-type="doi">10.22363/2313-1438-2025-27-3-417-429</article-id><article-id pub-id-type="edn">JFKCLB</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>POLITICS ONLINE</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ПОЛИТИКА В СЕТИ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Transversality of Network Communications and the Choice of Behavior Strategy: Conceptual Dimension</article-title><trans-title-group xml:lang="ru"><trans-title>Трансверсальность сетевых коммуникаций и выбор стратегии поведения: концептуальное измерение</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2581-2975</contrib-id><name-alternatives><name xml:lang="en"><surname>Smorgunov</surname><given-names>Leonid V.</given-names></name><name xml:lang="ru"><surname>Сморгунов</surname><given-names>Леонид Владимирович</given-names></name></name-alternatives><bio xml:lang="en"><p>Dr. Sci. (Philosophy), Senior Research Fellow</p></bio><bio xml:lang="ru"><p>доктор философских наук, главный научный сотрудник</p></bio><email>lvsmorgunov@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Sociological Institute of the RAS - Branch of the Federal Center of Theoretical and Applied Sociology of the RAS</institution></aff><aff><institution xml:lang="ru">Социологический институт РАН - филиал Федерального научно-исследовательского социологического центра РАН</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2025-10-15" publication-format="electronic"><day>15</day><month>10</month><year>2025</year></pub-date><volume>27</volume><issue>3</issue><issue-title xml:lang="en">Digital policies</issue-title><issue-title xml:lang="ru">Цифровая политика</issue-title><fpage>417</fpage><lpage>429</lpage><history><date date-type="received" iso-8601-date="2025-10-18"><day>18</day><month>10</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2025, Smorgunov L.V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2025, Сморгунов Л.В.</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="en">Smorgunov L.V.</copyright-holder><copyright-holder xml:lang="ru">Сморгунов Л.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/political-science/article/view/46514">https://journals.rudn.ru/political-science/article/view/46514</self-uri><abstract xml:lang="en"><p>The academic discourse examines how the specific features and attributes of network communication facilitate transversality in interactive exchanges. Scholars particularly emphasize two key phenomena emerging from networked communication: individuation (the personalization of participation) and network solidarity (collective identity formation). These dual phenomena develop within a communicative space characterized by cooperation, instrumental functionality, shared belonging, visual representation, personalization, and motivational stimulation. A central focus lies in how network communication achieves transversality through what we might term a “politics of difference” - the strategic intersection of diverse perspectives. This transversality manifests through several dynamic qualities: the contextual fluidity of communication processes, their inherent multidimensionality, the strategic adaptability of messages, critical receptiveness to opposing views, self-referential meaning-making, pragmatic interaction patterns, and permeability to institutional influences. Together, these characteristics fundamentally reshape behavioral strategy selection models. Where traditional public choice theory operates on causal logic, communicative transversality shifts strategic priorities toward: precautionary approaches (focusing on effects rather than root causes), trust-building through cooperation, and maximizing latent interaction potential.</p></abstract><trans-abstract xml:lang="ru"><p>В центре внимания современных исследований - особенности сетевой коммуникации и ее признаки, обеспечивающие трансверсальность коммуникационного взаимодействия. Подчеркивается значение двух возникающих в процессе сетевой коммуникации феноменов - индивидуации и сетевой солидарности. Последние формируются в пространстве таких характеристик сообщественного пространства коммуникации, как сотрудничество, инструментальность, принадлежность, визуализация, персонификация, стимулирование и др. Особое внимание уделено трансверсальности сетевой коммуникации, основанной на политике пересечения различий. Трансверсальность сетевой коммуникации выражается в динамике контекстуальности коммуникационных процессов, их многомерности, манипулятивной множественности, критической открытости, самореферентности, коммуникационной прагматике и институциональной открытости. Все это создает условия для изменения моделей выбора стратегий поведения. В противоположность теории публичного выбора трансверсальность коммуникации ориентирует принципы стратегического выбора на предосторожность, воздействия на эффекты, а не причины, управление доверием на основе сотрудничества и ориентации на раскрытие потенциалов взаимодействия.</p></trans-abstract><kwd-group xml:lang="en"><kwd>social network</kwd><kwd>network communication</kwd><kwd>individuation</kwd><kwd>network community</kwd><kwd>transversality</kwd><kwd>transversal politics</kwd><kwd>transduction</kwd><kwd>choice strategy</kwd><kwd>logic of connective action</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>социальные сети</kwd><kwd>сетевая коммуникация</kwd><kwd>индивидуация</kwd><kwd>сетевое сообщество</kwd><kwd>трансверсальность</kwd><kwd>трансверсальная политика</kwd><kwd>трансдукция</kwd><kwd>стратегия выбора</kwd><kwd>логика связанного действия</kwd></kwd-group><funding-group/></article-meta><fn-group/></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Agustín, Ó.G., &amp; Bak, J.M. 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