RUDN Journal of MedicineRUDN Journal of Medicine2313-02452313-0261Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2667Research ArticleComplex assessment of the main characteristics of scientific information and methods of its obtaining for pharmaceutical workersLobutevaA VDepartment of Organization and Economics of Pharmacyalobuteva@gmail.comArkovaE SDepartment of Organization and Economics of Pharmacyelena_arkova@yahoo.comZakharovaO VDepartment of Organization and Economics of Pharmacyelena_arkova@yahoo.comLobutevaL ADepartment of Organization and Economics of Pharmacyalobuteva@gmail.comFirst Moscow State Medical University n.a. I.M. Sechenov15022015210711207092016Copyright © 2015,2015An algorithm for identification and assessment of the most important characteristics of scientific information for pharmaceutical workers has been developed in order to optimize information support and methods of obtaining it. Using the methods of qualitative marketing research: focus group discussions and in-depth interviews identified eight main criteria for evaluating the properties of pharmaceutical information, as well as quantitative assessment carried out to identify the most significant characteristics.pharmaceutical scientific informationinformation supportфармацевтическая научная информацияинформационное обеспечение