RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and JournalismВестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4946110.22363/2312-9220-2026-31-1-265-276TXFUFZREVIEWSОБЗОРЫReview ArticleSentiment Analysis in Mass Communication Research: A Systematic Review of Methods and ApproachesАнализ тональности в исследованиях массовой коммуникации: систематический обзор методов и направленийhttps://orcid.org/0000-0002-2629-91572424-7595KozlovaAnastasia V.КозловаАнастасия Владимировна

PhD Student at the Department of General and Social Psychology

аспирант кафедры общей и социальной психологии

anastasia_kozlova94@mail.ruLobachevsky UniversityНациональный исследовательский Нижегородский государственный университет им. Н.И. Лобачевского01042026311VOL 31, NO1 (2026)ТОМ 31, №1 (2026)26527602042026Copyright ©; 2026, Kozlova A.V.Copyright ©; 2026, Козлова А.В.2026Kozlova A.V.Козлова А.В.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/literary-criticism/article/view/49461

An analytical review of contemporary international research applying computational linguistics methods to the study of mass communication is presented. Particular focus is placed on sentiment analysis methodology as a key tool for measuring communicative influence. Based on a representative corpus of publications from the last five years, four key thematic areas are systematized: the analysis of reactions to global events (pandemics, military conflicts), the study of media effects mechanisms, research on hate speech and discrimination, and the measurement of suggestive influence in political and social communication. Special attention is paid to the comparative analysis of methods - from traditional lexicon-based approaches (VADER, LIWC) to modern transformer-based architectures (BERT). The conducted analysis reveals a persistent methodological gap between the technical sophistication of the algorithms and the depth of their socio-humanitarian interpretation. Current challenges in the field are discussed, including systemic biases in language models and the limitations of automated analysis for studying complex forms of communicative influence. Prospects for developing an interdisciplinary approach that integrates computational linguistics with media and communication theories are outlined.

Представлен аналитический обзор современных зарубежных исследований, применяющих методы компьютерной лингвистики для изучения массовой коммуникации. Основное внимание уделяется методологии анализа тональности как ключевого инструмента измерения коммуникативного воздействия. На основе репрезентативного корпуса публикаций за последние пять лет систематизированы четыре ключевых тематических направления: анализ реакций на глобальные события (пандемия, военные конфликты), изучение механизмов медиавоздействия, исследование языка вражды и дискриминации, а также измерение суггестивного влияния в политической и социальной коммуникации. Особое внимание уделено сравнительному анализу методов - от традиционных лексических подходов (VADER, LIWC) до современных архитектур на основе трансформеров (BERT). Проведенный анализ выявил устойчивый методологический разрыв между техническим совершенством алгоритмов и глубиной их социогуманитарной интерпретации. Обсуждаются актуальные проблемы области, включая системные смещения в языковых моделях и ограничения автоматического анализа для изучения сложных форм коммуникативного воздействия. Намечаются перспективы развития междисциплинарного подхода, сочетающего компьютерную лингвистику с теориями медиа и коммуникации.

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