RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4661The decision of actual problems of the Russian book publishing by means PRKobzevaM NThe Moscow State University М.V. Lomonosov-The Moscow State University М.V. Lomonosov15042008411212107092016Copyright © 2008,2008Work is devoted to the analysis of anti-recessionary management and PR in the publishing companies of Russia. Presence of a general crisis in this branch (crisis at «macrolevel») as steady tendency reduction in demand for books is fixed. Тherefore publishers continue to invent all new marketing and PR-courses for attraction of buyers more actively.