RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4633Research ArticleTelevision - the window into the wide worldFedetovaL NDepartment of Theory and History of journalismfedotova117437@mail.ruPeoples’ Friendship University of Russia (PFUF)150120151899807092016Copyright © 2015,2015This article discusses aspects of the development of information and communication environment in the “global-glocal” paradigm. The main features are a combination of factual and value communication in content as the characteristics of the information channel, television in particular, as well as the audience motive in the consumption information of such channel.televisionthe “glocal-global” paradigmfactual contentvalue cutaudience consumption informationпарадигма глокального-глобальногофактологический контентценностное содержаниепотребление информации аудиторией