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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="other" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Studies in Literature and Journalism</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Studies in Literature and Journalism</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2312-9220</issn><issn publication-format="electronic">2312-9247</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">4580</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>ARTICLES</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>СТАТЬИ</subject></subj-group><subj-group subj-group-type="article-type"><subject></subject></subj-group></article-categories><title-group><article-title xml:lang="en">Comparative analysis of euphemistic headlines newspaper «The New York Times» and «The Moscow Times»: principles and results of the study (2008-2010 gg.)</article-title><trans-title-group xml:lang="ru"><trans-title>Сравнительный анализ эвфемистических заголовков в газетах «The New York Times» и «The Moscow Times»:  принципы и результаты исследования (2008-2010 гг.)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Shirobokova</surname><given-names>M A</given-names></name><name xml:lang="ru"><surname>Широбокова</surname><given-names>Мария Александровна</given-names></name></name-alternatives><bio xml:lang="en">Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia</bio><bio xml:lang="ru">Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов</bio><email>-</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Ivanova</surname><given-names>E A</given-names></name><name xml:lang="ru"><surname>Иванова</surname><given-names>Елена Анатольевна</given-names></name></name-alternatives><bio xml:lang="en">Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia</bio><bio xml:lang="ru">Кафедра массовых коммуникацийФилологический факультет; Российский университет дружбы народов</bio><email>alionavanova@yahoo.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples' Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2011-02-15" publication-format="electronic"><day>15</day><month>02</month><year>2011</year></pub-date><issue>2</issue><issue-title xml:lang="en">NO2 (2011)</issue-title><issue-title xml:lang="ru">№2 (2011)</issue-title><fpage>118</fpage><lpage>128</lpage><history><date date-type="received" iso-8601-date="2016-09-07"><day>07</day><month>09</month><year>2016</year></date></history><permissions><copyright-statement xml:lang="ru">Copyright ©; 2011, Широбокова М.А., Иванова Е.А.</copyright-statement><copyright-year>2011</copyright-year><copyright-holder xml:lang="ru">Широбокова М.А., Иванова Е.А.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/literary-criticism/article/view/4580">https://journals.rudn.ru/literary-criticism/article/view/4580</self-uri><abstract xml:lang="en">This article covers the results of the comparative research of euphemized headlines in two English language newspapers: The New York Times and The Moscow Times. The authors outline a number of thematic groups with the highest concentration of euphemisms, determine the rate of euphemized and non-euphemized headlines and provide a thorough analysis using multiple examples. The research is cross-cultural and is based on the latest practical material.</abstract><trans-abstract xml:lang="ru">Приведены результаты сравнительного исследования англоязычных заголовков в двух изданиях «The New York Times» и «The Moscow Times» на предмет использования эвфемистических конструкций. В рамках выявленных тематических блоков, наиболее актуальных для изучения эвфемии, авторы определяют соотношение прямых номинаций и эвфемизмов в заголовках выбранных изданий, а также анализируют многочисленные примеры. Данное исследование имеет кросскультурный характер и основано на новейшем материале.</trans-abstract><kwd-group xml:lang="en"><kwd>Euphemisms</kwd><kwd>euphemistic constructions</kwd><kwd>direct names</kwd><kwd>influence</kwd><kwd>media</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>эвфемизм</kwd><kwd>эвфемия</kwd><kwd>эвфемистические конструкции</kwd><kwd>СМИ</kwd><kwd>воздействие</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Associated Press, The Moscow Times, News, 14.09.2010</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Associated Press, The Moscow Times, News, 14.09.2010</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Bearak B. The New York Times, World, 13.03.2010</mixed-citation></ref><ref id="B4"><label>4.</label><mixed-citation>Buckley C. The New York Times, New York and Region, 22.02.1010</mixed-citation></ref><ref id="B5"><label>5.</label><mixed-citation>Burnett V. 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