RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4443Research ArticleMedia image phenomenon: socio-psychological aspectHochunskayaL Vliteratura1@mail.ruPeople’s Friendship University of Russia150220132919507092016Copyright © 2013,2013The article raises questions connected with the idea and the function of media image. Special attention is attended to the role of media image in the creating of the informational picture of the world in the recipient’s perception. Social function of the media image is being uncovered.media imagepersonalitymass-mediavaluesaudiencemedia contentмедиаобразличностьмассмедиаценностиаудиториямедиаконтент