RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4303Research ArticleChildren’s audience in the discourse of advertising communication: New RealitiesMuzikantV Lvmouzyka@mail.ruPeoples’ Friendship University of Russia150120131919607092016Copyright © 2013,2013Article focuses on the child’s perception of advertising and arising in connection with involvement in the communication process, an audience of children, professional and social responsibility of advertisers and journalists.children’s advertisingcatharsis and empathychildren’s brandslinear expansion of the brandbrand loyaltydualist nature of advertisingthe generation of Tweensдетская рекламакатарсис и эмпатиядетские брэндылинейное расширение брэндалояльность брендудуалистская сущность рекламыпоколение Tweens