RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4286Internet Portal as a new corporate mass mediaGrabelnikovV AКафедра массовых коммуникаций; Российский университет дружбы народов; Russian Peoples' Friendship University-Russian Peoples' Friendship University150120101566307092016Copyright © 2010,2010In this article author considers the place and the role of a network information portal in system of corporate mass-media and its advantages in comparison with traditional media. Features of functioning and genre originality of the enterprise information portal are investigated.the Internet-smian information portalgenrescorporate mass-mediaинтернет-СМИинформационный порталжанрыкорпоративные СМИ