RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and JournalismВестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4191810.22363/2312-9220-2024-29-3-577-592GFGHBYJOURNALISMЖурналистикаResearch ArticleEnvironmental agenda setting in local media: Thematic and attributive levelsИнформационная повестка региональных медиа в контексте экологии: тематический и атрибутивный уровниhttps://orcid.org/0000-0002-0809-1686LobodenkoLidia K.ЛободенкоЛидия Камиловна

Doctor of Philology, Professor at the Department of Journalism, Advertising and Public Relations

доктор филологических наук, профессор кафедры журналистики, рекламы и связей с общественностью, институт медиа и социально-гуманитарных наук

lobodenkolk@susu.ruhttps://orcid.org/0000-0002-5681-8800CherednyakovaAnna B.ЧередняковаАнна Борисовна

Doctor of Pedagogy, Professor at the Department of Journalism, Advertising and Public Relations

доктор педагогических наук, профессор кафедры журналистики, рекламы и связей с общественностью, институт медиа и социально-гуманитарных наук

cheredniakovaab@susu.ruhttps://orcid.org/0000-0002-0316-5965KornilovaLarisa N.КорниловаЛариса Николаевна

Candidate of Philology, Associate Professor of the Department of Russian Language and Literature, Institute of Media, Social Sciences and Humanities,

кандидат филологических наук, доцент кафедры русского языка и литературы, институт медиа и социально-гуманитарных наук

kornilovaln@susu.ruhttps://orcid.org/0000-0002-7174-1442MarfitsinaArina R.МарфицынаАрина Родионовна

Candidate of Philology, Associate Professor at the Department of Journalism, Advertising and Public Relations, Institute of Media, Social Sciences and Humanities

кандидат филологических наук, доцент кафедры журналистики, рекламы и связей с общественностью, институт медиа и социально-гуманитарных наук

marfitcynaar@susu.ruSouth Ural State UniversityЮжно-Уральский государственный университет1012202429357759211122024Copyright ©; 2024, Lobodenko L.K., Cherednyakova A.B., Kornilova L.N., Marfitsina A.R.Copyright ©; 2024, Лободенко Л.К., Череднякова А.Б., Корнилова Л.Н., Марфицына А.Р.2024Lobodenko L.K., Cherednyakova A.B., Kornilova L.N., Marfitsina A.R.Лободенко Л.К., Череднякова А.Б., Корнилова Л.Н., Марфицына А.Р.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/literary-criticism/article/view/41918

The article presents the results of analysis of information agenda of regional media and social media on ecology. The theoretical coordinates of the study are set by the theory of “agenda formation” at two levels - thematic and attributive. The authors’ goal is to identify the problems of the information agenda of the regional media and social media on ecology, categorize its attributes, as well as an eye tracking analysis of the attention of the youth audience to the identified categories of attributes. The research materials were media texts of 13 online media and 6 urban online communities of the VKontakte network (for 2022) of six industrial cities of the Chelyabinsk region. For the first time, the results of a theoretical and empirical study of the topic from the standpoint of a cognitive-matrix analysis of categories and attributes of the information agenda, the use of eye tracking technologies in studying the reaction of the youth audience are presented. The results obtained made it possible to identify 10 categories of attributes of the information agenda on ecology. As the study showed, the attributes of the category “environmental problems” are most often presented in quantitative linguistic expression in media texts.

Представлены результаты анализа информационной повестки дня региональных сми и социальных медиа по экологии. теоретические координаты исследования заданы теорией «формирования повестки дня» на двух уровнях - тематическом и атрибутивном. Цель авторов состоит в выявлении проблематики информационной повестки сми и социальных медиа региона по экологии, категоризация ее атрибутов, а также айтрекинг-анализ внимания молодежной аудитории к выделенным категориям атрибутов. В качестве материалов исследования выступили медиатексты 13 сетевых сми и 6 городских сетевых сообществ сети «Вконтакте» (за 2022 г.) шести промышленных городов Челябинской области. Впервые представлены результаты теоретического и эмпирического изучения темы с позиций когнитивно-матричного анализа категорий и атрибутов информационной повестки, применения айтрекинговых технологий при исследовании реакции молодежной аудитории. Полученные результаты позволили выделить десять категорий атрибутов информационной повестки по экологии. как показало исследование, наиболее часто в количественном языковом выражении в медиатекстах представлены атрибуты категории «экологические проблемы».

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