RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and JournalismВестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)3809610.22363/2312-9220-2023-28-4-741-748KOLCJFJOURNALISMЖурналистикаResearch ArticleBiometrics in online media: an anti-crisis paradigm shiftБиометрия в онлайн-СМИ: антикризисная смена парадигмыhttps://orcid.org/0000-0003-4696-0739ShilinaSasha Gennad'evnaШилинаАлександра Геннадьевна

Ph.D. in Philology, Chief Research Officer

кандидат филологических наук, главный научный сотрудник

sasha@paradigmfund.ioParadigm ResearchПарадайм Ресерч15122023284Media and Crisis – Reversible ParadigmsМедиа и кризис – реверс парадигмы в новой реальности?74174807032024Copyright ©; 2023, Shilina S.G.Copyright ©; 2023, Шилина А.Г.2023Shilina S.G.Шилина А.Г.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/literary-criticism/article/view/38096

Online media is currently grappling with a crisis characterized by diminishing trust, the widespread dissemination of misinformation, and the alarming proliferation of fake news and experiences. The aim of the study - to delve into the challenges plaguing the digital media landscape and to propose the adoption of biometric technology as a potential solution. Biometrics, as a cutting-edge technology, encompasses the intricate process of quantifying and statistically assessing the unique physical and behavioral characteristics that distinguish individuals from one another. Its multifaceted potential extends far beyond mere identification. It is established that biometrics excels in the vital realms of identity verification, content authentication, and countering malicious activities like bots and Sybil attacks. Furthermore, it is applicable for tailoring personalized user experiences, thus offering a comprehensive solution to address the pressing challenges faced by online media today. The usage of these capabilities, makes biometrics a distinctive and promising avenue to not only restore trust but also combat the pervasive issue of misinformation, ultimately fostering a secure and resilient online media ecosystem.

Интернет-СМИ в настоящее время борются с кризисом, обусловленным распространением дезинформации и снижением доверия к медиа. Цель исследования - рассмотреть проблемы, с которыми сталкиваются цифровые медиа, и предложить применение биометрических технологий в качестве потенциального решения. Биометрия как передовая технология - это сложный процесс количественной и статистической оценки уникальных физических и поведенческих характеристик, отличающих людей друг от друга. Ее многогранный потенциал простирается далеко за пределы идентификации. Установлено, что биометрия легко справляется с задачами проверки личности, аутентификации контента и борьбы с вредоносными действиями, такими как боты и атаки Сивиллы. Кроме того, с ее помощью можно персонализировать пользовательский опыт, предоставляя уникальные преимущества для решения насущных проблем, стоящих перед онлайн-медиа сегодня. Использование этих возможностей делает биометрию уникальным и многообещающим средством не только для восстановления доверия, но и для борьбы с проблемой дезинформации, в конечном итоге способствуя созданию безопасной и устойчивой экосистемы онлайн-медиа.

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