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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Studies in Literature and Journalism</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Studies in Literature and Journalism</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2312-9220</issn><issn publication-format="electronic">2312-9247</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">33282</article-id><article-id pub-id-type="doi">10.22363/2312-9220-2022-27-4-706-715</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>LITERARY CRITICISM</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Литературоведение</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Jack London and George P. Brett (Macmillan): economics and ethics of “one of the greatest publisher-writer duos”</article-title><trans-title-group xml:lang="ru"><trans-title>Джек Лондон и Джордж Бретт (Macmillan): экономика и этика «одного из величайших союзов писателя и издателя»</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7873-0896</contrib-id><name-alternatives><name xml:lang="en"><surname>Kesharpu</surname><given-names>Ekaterina V.</given-names></name><name xml:lang="ru"><surname>Кешарпу</surname><given-names>Екатерина Витальевна</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD graduate, Department of History of Foreign Literatures</p></bio><bio xml:lang="ru"><p>выпускница аспирантуры, кафедра истории зарубежной литературы</p></bio><email>ekesharpu@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Lomonosov Moscow State University</institution></aff><aff><institution xml:lang="ru">Московский государственный университет имени М.В. Ломоносова</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2022-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2022</year></pub-date><volume>27</volume><issue>4</issue><issue-title xml:lang="en">VOL 27, NO4 (2022)</issue-title><issue-title xml:lang="ru">ТОМ 27, №4 (2022)</issue-title><fpage>706</fpage><lpage>715</lpage><history><date date-type="received" iso-8601-date="2023-01-15"><day>15</day><month>01</month><year>2023</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2022, Kesharpu E.V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2022, Кешарпу Е.В.</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="en">Kesharpu E.V.</copyright-holder><copyright-holder xml:lang="ru">Кешарпу Е.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/literary-criticism/article/view/33282">https://journals.rudn.ru/literary-criticism/article/view/33282</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The research is devoted to the analysis of ethical and economic aspects of the relationship between Jack London and his major publisher, Macmillan President George P. Brett. Until recently, these relations, which are the brightest example of the synthesis of friendship and mutual benefit, were not the subject of a separate study. The influence of publishers, editors and the literary market as a whole on the writer’s creativity was also underestimated. The purpose of this study is to confirm the significant role of Brett in London’s writing career, who became not only a business partner for the writer, but also a friend and mentor. The relationship between the writer and the publisher is traced in a historical perspective, showing their changes as the writer’s career develops from a literary aspirant to a popular author, conflicts and contradictions, including those that resulted in London’s brief apostasy from Macmillan and a contract with Century. It is shown that many of London’s works, radical or different from the demands of the mass reader, such as The People of the Abyss, The Kempton - Wace Letters, The Iron Heel, The Road, Martin Eden, saw the light solely due to Brett’s liberalism. The firm intention of the writer to publish a significant number of works unclaimed in the literary market debunks the myth of Jack London as a commercial writer. On the other hand, it was precisely the generous and steady advances from Macmillan that gave London freedom for literary experiments, without which he would never have been able to go beyond the short story genre, as well as the “discourse of bargaining” was an integral part of this amazing friendship between writer and publisher.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Анализируются этические и экономические аспекты взаимоотношений Джека Лондона с его главным издателем - президентом Macmillan Джорджем Бреттом. До недавнего времени эти отношения, являющие собой ярчайший пример синтеза дружбы и взаимной выгоды, не были предметом отдельного изучения. Tакже недооценивалось влияние на творчество писателя издателей, редакторов и литературного рынка в целом. Цель исследования - подтверждение значительной роли Бретта в писательской карьере Лондона, ставшего для писателя не только деловым партнером, но и другом и наставником. Отношения между писателем и издателем прослеживаются в исторической перспективе: показаны их изменения по мере развития карьеры писателя от новичка до популярного автора, конфликты и противоречия, в том числе вылившиеся в кратковременное отступничество Лондона от Macmillan и контракт с Century. Показано, что многие радикальные либо отличающиеся от запросов массового читателя сочинения Лондона, такие как «Люди бездны», «Письма Кемптона - Уэсу», «Железная пята», «Дорога», «Мартин Иден», увидели свет исключительно благодаря либерализму Бретта. Твердое намерение писателя публиковать значительное количество невостребованных на литературном рынке произведений развенчивает миф о Джеке Лондоне как о коммерческом писателе. С другой стороны, именно щедрые и стабильные авансы от Macmillan дали писателю свободу для литературных экспериментов, без которых он никогда бы не смог выйти за пределы жанра рассказа, а «дискурс торга» был неотъемлемой частью этой удивительной дружбы писателя и издателя.</p></trans-abstract><kwd-group xml:lang="en"><kwd>Jack London</kwd><kwd>George P. Brett</kwd><kwd>Macmillan</kwd><kwd>literary market</kwd><kwd>American literary history</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>Джек Лондон</kwd><kwd>Джордж Бретт</kwd><kwd>Макмиллан</kwd><kwd>литературный рынок</kwd><kwd>история литературы США</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Brandt, K.K. 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