RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2986510.22363/2312-9220-2021-26-4-730-737Research ArticlePersonal User’s Communicative Competence of “Mediatized World” ConstructionChankovaElena V.<p>Doctor of Sociology, Professor at the Department of Advertising</p>chev3@yandex.ruhttps://orcid.org/0000-0001-8831-0836SorokinOleg V.<p>Candidate of Sociology, Senior Researcher at the Department of Sociology of the Youth</p>ov.sorokin@gmail.comhttps://orcid.org/0000-0003-2597-9465Plekhanov Russian University of EconomicsInstitute of Socio-Political Research, FCTAS RAS2912202126473073729122021Copyright © 2021, Chankova E.V., Sorokin O.V.2021<p style="text-align: justify;">The relevance of this article is determined by the growing ubiquitous digitalization of mediatized communications, including under the influence of the COVID-19 pandemic in 2020-2021. The consequence of this process is the transformation of the structure of social space and approval of virtual interaction as a basic method of communication - instead of interpersonal. These transformations entail institutional changes, manifested in axiological and normative transitions of communicative space, semantic restructuring of communications under the influence of changing social reality. Induced by the technological infrastructure of communication, a mediatized social reality emerges, which also entails semantic changes in communication. All these circumstances actualize the phenomenon of communicative competence of an individual, which determines the effectiveness of interactions in the context of technological, semantic and institutional changes. The article presents some outcomes of empirical verification of communicative competence in contemporary Russian interaction practices. The phenomenon of hybridization of communicative competence during the transition of a person from the environment of real communications to the environment of virtual communications, contributes to the construction of mediatized social reality and expands his social reality. This ability of an individual and his communicative competence for transgression, combined with hybridity, is a factor in the integration of the communicative space of society with its contradictory characteristics.</p>communicative competence of an individualchanging social reality“mediatized social reality”selfregulation and transgressiveness of communicative competence of an individualкоммуникативная компетентность личностиизменяющаяся социальная реальностьмедиатизированная социальная реальностьсаморегуляция и трансгрессивность коммуникативной компетентности личности[Castells, M. (2020). Power of Communication. Moscow: HSE Publishing house. (In Russ.)][Zubok, Yu.A., & Chuprov, V.I. (2020). Youth in the cultural space: self-regulation of living. Moscow: Norm. (In Russ.)][Zimnyaya, I.A. (1995). Key competencies - a new paradigm of the result of modern education. In Eidos online magazine. (In Russ.)][Berger, P., & Luckmann, T. (1995). The social construction of reality. A treatise on the sociology of knowledge. Moscow: Publishing house “Medium”. (In Russ.)][Zhukov, Yu.M. (2003). Communicative training. Moscow: Gardariki (In Russ.)][Makarevich, E.F., & Karpukhin, O.I. (2017). Global culture of communication. Мoscow. (In Russ.)][Kolomiets, V.P. (2020). Mediatization of media. (In Russ.)][Schutz, A. (2003). Semantic structures of the everyday world: essays on phenomenological sociology. M.: Institute of the Public Opinion Foundation. (In Russ.)][Chankova, E.V. (2018). Communicative competence of an individual in the conditions of a changing social reality. Synopsis of the thesis. (In Russ.)][Nim, E. (2017). (Un) social construction of reality in the era of mediatization. Sociological Review, 16(3), 409-427. (In Russ.) .][Couldry, N., & Hepp, A. (2016). The mediated construction of reality. Cambridge: Polity Press.]