RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and JournalismВестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2362110.22363/2312-9220-2020-25-1-184-192JOURNALISMЖурналистикаResearch ArticleIndian social media politics: new era of election warИндийская политика социальных медиа: новая эра избирательных процессовPatelKeshavПательКешавresearcher (academic), Department of Communicationисследователь (академик), департамент коммуникацийmgcgv@rediffmail.comBinjolaHimaniБинжолаХиманиAssistant Professor, Department of Media & Mass Communicationдоцент кафедры средств массовой информации и массовых коммуникацийenquiry@gehu.ac.inSiddiquiTahaСиддикиТахаAssistant Professor, Department of Media & Mass Communicationдоцент кафедры средств массовой информации и массовых коммуникацийenquiry@gehu.ac.inMahatma Gandhi Chitrakoot Gramoday UniversityУниверситет Махатмы Ганди Читракут ГрамодайаGraphic Era Hill UniversityУниверситет График Эра Хилл15122020251VOL 25, NO1 (2020)ТОМ 25, №1 (2020)18419230042020Copyright ©; 2020, Patel K., Binjola H., Siddiqui T.Copyright ©; 2020, Патель К., Бинжола Х., Сиддики Т.2020Patel K., Binjola H., Siddiqui T.Патель К., Бинжола Х., Сиддики Т.http://creativecommons.org/licenses/by/4.0https://journals.rudn.ru/literary-criticism/article/view/23621The role of social media during 16th Lok Sabha elections has led to several insights in the manner in which the youth of today is consuming political news. Several social media platforms have played a significant role in voting behaviour. Social media platform acted as a game changer and a catalyst in wooing young voters and influencing their opinion. While Internet users grew 7% in Urban India reaching 315 million users in 2018, digital adoption is now being propelled by rural India, registering a 35% growth in Internet users over the past year. Also, there have come a general perception that television will play a lesser role in this upcoming election and digital media will play a never before seen influence on voters. This research examines the behaviour of youth in India and examines the level of influence by social media in casting their vote in Lok Sabha elections. Whether social media can be a game changer or an influencer. These findings will be carried out by this research work.Социальные сети сыграли важную роль в период 16-х выборов в нижнюю палату парламента Индии, что стало поводом для анализа поведения современной молодежи при получении политических новостей. Сегодня соцсети вовлекают молодых избирателей в коммуникацию и формируют их мнение. Число пользователей Интернета в городах Индии выросло на 7 % и достигло 315 миллионов пользователей. В настоящее время в сельских районах Индии активно внедряется цифровое вещание, за последний год число пользователей Интернета увеличилось на 35 %. Прогнозируется, что роль телевидения уменьшится в период предстоящих выборов, на избирателей будут оказывать огромное влияние цифровые СМИ. В статье представлены результаты исследования поведения молодежи, изучено влияния соцсетей на голосование. 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