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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Studies in Literature and Journalism</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Studies in Literature and Journalism</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Литературоведение. Журналистика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2312-9220</issn><issn publication-format="electronic">2312-9247</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">23609</article-id><article-id pub-id-type="doi">10.22363/2312-9220-2020-25-1-68-81</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>LITERARY CRITICISM</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Литературоведение</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Why has sci-fi literature lost its popularity in Azerbaijan after 1990?</article-title><trans-title-group xml:lang="ru"><trans-title>Почему научно-фантастическая литература потеряла свою популярность в Азербайджане после 1990 года?</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Alasgarova</surname><given-names>Gunel</given-names></name><name xml:lang="ru"><surname>Аласгарова</surname><given-names>Гюнель</given-names></name></name-alternatives><bio xml:lang="en">Candidate of PhD of World Literature</bio><bio xml:lang="ru">кандидат филологических наук</bio><email>gunel_i@yahoo.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Baku Engineering University</institution></aff><aff><institution xml:lang="ru">Бакинский инженерный университет</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2020-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2020</year></pub-date><volume>25</volume><issue>1</issue><issue-title xml:lang="en">VOL 25, NO1 (2020)</issue-title><issue-title xml:lang="ru">ТОМ 25, №1 (2020)</issue-title><fpage>68</fpage><lpage>81</lpage><history><date date-type="received" iso-8601-date="2020-04-30"><day>30</day><month>04</month><year>2020</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2020, Alasgarova G.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2020, Аласгарова Г.</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="en">Alasgarova G.</copyright-holder><copyright-holder xml:lang="ru">Аласгарова Г.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/literary-criticism/article/view/23609">https://journals.rudn.ru/literary-criticism/article/view/23609</self-uri><abstract xml:lang="en">This paper examines the reasons why science fiction works are not popular in the last decades in Azerbaijan. The focus of this research is to determine whether there is a lack of science fiction novels in the market or low-quality of existing modern novels that leads to the unpopularity in the society. The data collection methods were conducting a survey among people and several interviews of literature experts. Libraries and bookshops, as well as school literature textbooks, were observed in the search of science fiction works, as well. The survey identified the reasons for the unpopularity of science fiction and the role of authors, works, libraries, and bookshops in this trend. The findings of the survey indicate that people still read and are involved in this genre and strongly prefer world classics rather than national. While observing Azerbaijan National Library, it was found out that in modern Azerbaijan literature there are enough books in this genre, which are not properly promoted by bookshops, social media, TV programs or school textbooks. Whereas, experts in this field indicated that the newly published novels are not engaging or appealing enough to be bought by a large audience. Additionally, it would be useful to include that science fiction is losing its prestige to the fantasy all over the world, including Azerbaijan. These results partially support earlier articles that describe science fiction as an unpopular genre in Azerbaijan in the XXI century, whereas this research claims that there are readable works, which need for more advancement.</abstract><trans-abstract xml:lang="ru">В статье рассматриваются причины, по которым научно-фантастические произведения в последние десятилетия не пользуются популярностью в Азербайджане. Цель данного исследования - определить, что приводит к непопулярности жанра в обществе: недостаток научно-фантастических романов на рынке или низкое качество современных произведений. Методы сбора данных заключались в проведении опроса населения и нескольких интервью с экспертами по литературе. Поиски научно-фантастических произведений проводились в библиотеках и книжных магазинах, также на предмет наличия произведений данного жанра были изучены школьные учебники литературы. В ходе опроса были выявлены причины непопулярности научной фантастики и их зависимость от авторов, произведений, библиотек и книжных магазинов. Результаты опроса показывают, что люди все еще читают и вовлечены в этот жанр, но больше предпочитают мировую классику, а не национальную. Выяснилось, что в современной азербайджанской литературе достаточно книг в жанре научной фантастики, которые должным образом не продвигаются книжными магазинами, социальными сетями, телевизионными программами или школьными учебниками. В то же время эксперты в этой области отметили, что недавно опубликованные романы недостаточно привлекательны, чтобы покупаться большой аудиторией. Кроме того, было бы полезно отметить, что научная фантастика теряет свой престиж перед фантастикой во всем мире, в том числе и в Азербайджане. Эти результаты частично подтверждают более ранние статьи, которые описывают научную фантастику как непопулярный жанр в Азербайджане в XXI веке, в то время как настоящее исследование утверждает, что есть читаемые произведения, которые нуждаются в большем продвижении.</trans-abstract><kwd-group xml:lang="en"><kwd>science fiction</kwd><kwd>fantasy</kwd><kwd>Azerbaijan literature</kwd><kwd>XXI century national literature</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>научная фантастика</kwd><kwd>фэнтези</kwd><kwd>азербайджанская литература</kwd><kwd>национальная литература XXI века</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Abilov, A. (2004). Fiction Fantasy: The hidden layer of Azerbaijan Literature [Bədii fantastika: Azərbaycan ədəbiyyatının gizli qatı]. 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