RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)1569210.22363/2312-9220-2017-22-1-99-114Research ArticlePOLITICS - MEDIA-РOLITICIANS: A SOCIOLOGICAL PARADIGMFedotovaLarisa Nikolaevnafedotova117437@mail.ruPeoples’ Friendship University of Russia151220172219911425032017Copyright © 2017,2017<p>The article deals with political communication as the actualization of the interests of different social groups in the different information platforms which are realized the problem of political structures to present their social programs and attract supporters. The possibilities of these areas with a primary focus on the media, as well as the reaction of these activities on the part of the population, in particular, according to sociological research, including the results of the elections in the US - 2016.</p>Mediapolitical forcesdebatespolitical advertisingthe election race in the United States in 2016СМКполитические силытеледебатыполитическая рекламапредвыборная гонка в США 2016 г[Ezhov S. Duma o pechati: Parlamentskie partii oshhushhajut nedostatok vnimanija so storony gazet [Thought about printing: Parliamentary parties feel the lack of attention on the part of newspapers]. Novye Izvestija [New News]. 2015. 9 apr. [April 9].][Kola D. Politicheskaja sociologija [Political Sociology]. M.: Ves’ mir [The whole world]. 2001.169. 260 pp.][Lapteva E. Finansovaja piramida Toni Bljera [Financial pyramid of Tony Blair]. Nezavisimaja gazeta [Independent newspaper]. 2006. 3 apr. [April 3].][Mazaeva D. Agitacija dlja sobak i unitazov. Chem blizhe vybory — tem bol’she zhalob ot partij na pritesnenija [Campaigning for dogs and toilets. The closer the election — the more complaints from parties in the oppression]. Nezavisimaja gazeta [Independent newspaper]. 2011. 28 okt. [March 28].][Rihter A. Fakt i mnenie: vzgljad zapadnogo pravosudija [Fact and Opinion: Western view of justice]. Zakonodatel’stvo i praktika SMI [Legislation and practice of mass media]. 1998. № 9–10.][Sorokin P. Chelovek, civilizacija, obshhestvo [Man, civilization, society]. M., 1992. 337 p.][Spillius A. Kandidatam na post prezidenta predstoit projti ispytanie sajtom YouTube [Candidates for the presidency must pass the test site YouTube]. Kommersant [Merchant]. 2007. 15 marta [March 15].][Fedotova L. N. «Pervaja» i «vtoraja» zhizn’ oprosov [“First” and “second” life surveys]. Zhurnalist na vyborah. Opyt, problemy, reshenija [Journalist elections. Experience, problems and solutions]. M., 1996.][Hilgartner S., Bosk Ch. L. Rost i upadok social‘nyh problem: koncepcija publichnyh aren [The growth and decline of social problems: the concept of public arenas]. Social’naja real’nost’ [Social Reality]. 2008. № 2.][Cvet setevogo bomonda. Internetdnevniki stanovjatsja sredstvom reklamy i politicheskoj bor’by [Color Network’s leading lights. Internet blogs are a means of advertising and political struggle]. RBK dajli [RBK daily] . 2007. 31 janv [January 31].][Jejdman I. Real’nost’ virtual’noj vlasti. Jelektronnaja demokratija: ugrozy i perspektivy [Virtual reality power. Edemocracy: threats and prospects]. Vremja novostej [Time of news]. 2010. 12 nojab [Nov 12, 2010].][Boot W. Campaign’88: TV overdoses on the inside dope. Columbia Journalism Review. 1989. JanuaryFebruary.][http://www.nytimes.com/2016/01/08/us/politics/adwarsof2016campaigneruptinachangingtvarena.html?_r=0 [ Date of the application: 15.10.2016].][http://www.levada.ru/2016/11/18/doveriesmiitsenzura/?utm_source=mailpress&utm_medium=email_link&utm_content=twentyten_weekly_119854&utm_campaign=20161119T13:00:07+00:00 [ Date of the application: 5.10.2016].][http://www.nytimes.com/2016/01/08/us/politics/adwarsof2016campaigneruptinachangingtvarena.html?_r=0 [ Date of the application: 15.10.2016].][https://news.mail.ru/politics/27801700/?frommail=1 [ Date of the application: 15.10.2016].][Sm. Sajty Real Clear Politics i FiveThirtyEight [See sites Real Clear Politics и FiveThirtyEight]]