RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)13343Research ArticleRADIO FORMAT SHIFTING ON LOCAL COMMERCIAL BROADCASTING STATIONKorovinaYu DDepartment of journalism, advertising and public relations-Vladimir State University named after Alexander and Nikolay Stoletovs15032015313814617092016Copyright © 2015,2015The article «Radio format shifting on regional commercial broadcasting station» is about stylistic integrity issue on local broadcasting stations, which are the network partners of Moscow broadcasting stations. There are two basic differences between local and Moscow formats: in information and advertising blocks, and also directly in music content. There are also different options for local broadcasting as a part of network partnership described here. The ignoring of audience idea in broadcasting formatting is considered to be the reason for format shifting.radio audiencemusic radio broadcasting formatadvertising policyвыпуск информациилокализация эфирасетевая радиостанция