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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Russian Journal of Linguistics</journal-id><journal-title-group><journal-title xml:lang="en">Russian Journal of Linguistics</journal-title><trans-title-group xml:lang="ru"><trans-title>Russian Journal of Linguistics</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2687-0088</issn><issn publication-format="electronic">2686-8024</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">44881</article-id><article-id pub-id-type="doi">10.22363/2687-0088-39695</article-id><article-id pub-id-type="edn">JNZLJU</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="zh"><subject>Articles</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Polyphonic parenting debate in Russian social media: A pragmatic perspective</article-title><trans-title-group xml:lang="ru"><trans-title>Полифоническая дискуссия родителей в российских социальных сетях: прагматический аспект</trans-title></trans-title-group><trans-title-group xml:lang="zh"><trans-title/></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6127-9488</contrib-id><name-alternatives><name xml:lang="en"><surname>Zbenovich</surname><given-names>Claudia</given-names></name><name xml:lang="ru"><surname>Збенович</surname><given-names>Клавдия</given-names></name><name xml:lang="zh"><surname></surname><given-names></given-names></name></name-alternatives><bio xml:lang="en"><p>Senior Lecturer in the Department of English at Hadassah College in Jerusalem, Israel. She holds PhD in linguistics. Her research interests and expertise lie in the area of communicative pragmatics, dialogue studies, emotional discourse and language use in an intercultural context. In 2016-2020, she was engaged in an international research project on therapeutic emotional language and culture funded by the Israeli Science Foundation.</p></bio><bio xml:lang="ru"><p>доцент кафедры английского языка в колледже Хадасса, (Иерусалим, Израиль). Ее исследовательские интересы лежат в области коммуникативной прагматики, анализа диалога, эмоционального дискурса и использования языка в межкультурном контексте. В 2016-2020 годах она участвовала в международном исследовательском проекте по терапевтическому эмоциональному языку и культуре, финансируемом научным фондом Израиля</p></bio><email>claudia.zbenovich@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Hadassah Academic College (HAC)</institution></aff><aff><institution xml:lang="ru">Академический Колледж Хадасса</institution></aff><aff><institution xml:lang="zh"></institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2025-06-28" publication-format="electronic"><day>28</day><month>06</month><year>2025</year></pub-date><volume>29</volume><issue>2</issue><issue-title xml:lang="en"/><issue-title xml:lang="ru"/><fpage>250</fpage><lpage>271</lpage><history><date date-type="received" iso-8601-date="2025-07-08"><day>08</day><month>07</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2025, Zbenovich C.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2025, Збенович К.</copyright-statement><copyright-statement xml:lang="zh">Copyright ©; 2025, Zbenovich C.</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="en">Zbenovich C.</copyright-holder><copyright-holder xml:lang="ru">Збенович К.</copyright-holder><copyright-holder xml:lang="zh">Zbenovich C.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/linguistics/article/view/44881">https://journals.rudn.ru/linguistics/article/view/44881</self-uri><abstract xml:lang="en"><p>The article examines the evolution of a new language for discussing private and personal matters in the public space of Russian social media. The goal of the study is to reveal the formats of talk that may serve the manifestation of the new public language, reflected in multiple discourses through which Russian parents position themselves in the Internet parenting forum debate. The data for the research were obtained from the conversation analysis of parents’ posts on Alpha Parenting, a popular Russian Facebook community platform. The study aimed to analyze more than 400 posts of parents of young children (6-12 years old) uploaded from 2017 to 2019. The emerging formats of talk are examined from a perspective of pragmatic communicative acts that shape the interactional situation in a chat forum. An interplay of the multiple forms of talk in the online forum is understand through the prism of Bakhtin’s analytical apparatus, which is based on the concepts of voice and polyphony . The results illustrate the simultaneous presence of different languages in public discussions of private life. These may pertain either to everyday informal communication constituted in the private and interpersonal sphere, to discursive practices of authoritative talk, to the meta-ways of discourse monitoring and management, or no less important, to the therapeutic public emotional talk about one’s private inner world and emotional experience. The study suggests that the ways of communicating about emotions represent an emerging emotional therapeutic attitude and language that has been regulating and reshaping Russian Internet communication.</p></abstract><trans-abstract xml:lang="ru"><p>В статье рассматривается эволюция нового языка для обсуждения приватных и личных вопросов в публичном пространстве российских соцсетей. Целью исследования является выявление форматов беседы, служащих проявлением нового публичного языка, посредством которых российские родители позиционируют себя в дебатах на интернет-форумах по вопросам воспитания детей. Данные для исследования были получены в результате анализа родительских дискуссий на Alpha Parenting, популярной российской платформе сообщества Facebook[*]. В ходе исследования было проанализировано более 400 постов родителей детей 6-12 лет в период с 2017 по 2019 г. Форматы виртуальной беседы рассматриваются с точки зрения речевых актов, формирующих коммуникацию родителей в онлайн чат-форуме. Взаимодействие множественных форм разговора понимается через призму аналитического аппарата М. Бахтина, основанного на концепциях голоса и полифонии. Результаты иллюстрируют одновременное присутствие разных форматов и стилей в публичных обсуждениях приватного и личного. Эти дискурсивные стили могут относиться к повседневной неформальной коммуникации, принятой в межличностной сфере, либо к дискурсивным практикам авторитетного разговора, либо к метаспособам мониторинга и управления дискурсом, или, что не менее важно, к терапевтическому публичному эмоциональному разговору о внутреннем мире и эмоциональном опыте. Исследование показывает, что различные варианты разговора об эмоциях представляют формирующуюся эмоциональную терапевтическую установку, влияющую на язык и регулирующую и преобразующую российскую интернет-коммуникацию.</p></trans-abstract><trans-abstract xml:lang="zh"/><kwd-group xml:lang="en"><kwd>Russian social media</kwd><kwd>virtual parenting debate</kwd><kwd>formats of talk</kwd><kwd>mutivoicedness</kwd><kwd>emotionalization</kwd><kwd>Bakhtin</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>российские социальные сети</kwd><kwd>виртуальные дебаты о родительстве</kwd><kwd>форматы беседы</kwd><kwd>многоголосие</kwd><kwd>эмоциональность</kwd><kwd>Бахтин</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Andreeva, Ekaterina G. 2008. 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