Russian Journal of LinguisticsRussian Journal of LinguisticsRussian Journal of Linguistics2687-00882686-8024Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)3805910.22363/2687-0088-34958MBLXVTArticlesСтатьиArticlesResearch ArticleThe explanatory function of metaphor scenario in the Serbian pro-vaccine discourseОбъяснительная функция метафорического сценария в сербском дискурсе в поддержку вакцинацииhttps://orcid.org/0000-0001-7655-1042SilaškiNadeždaСилашкиНадежда

Professor of English at the Faculty of Economics and Business, University of Belgrade, Serbia. Her research interests mostly focus on metaphor studies, critical discourse analysis and economics discourse. Her publications include articles in international journals (such as Discourse, Context & Media, English Today, Metaphor and the Social World, Journal of Language and Politics, Ibérica, etc.) and several book chapters in John Benjamins, Routledge, Bloomsbury, De Gruyter Mouton. She is currently editor-in-chief of ESP Today - Journal of English for Specific Purposes at Tertiary Level.

профессор факультета экономики и бизнеса Белградского университета, Сербия. Ее научные интересы в основном сосредоточены на исследовании метафоры, критическом дискурс-анализе и экономическом дискурсе. Она опубликовала ряд статей в рецензируемых международных журналах (Discourse, Context & Media, English Today, Metaphor and the Social World, Journal of Language and Politics, Ibérica и др.) и глав в книгах, опубликованные в издательствах John Benjamins, Routledge, Bloomsbury, De Gruyter Mouton. В настоящее время является главным редактором журнала ESP Today - Journal of English for Specific Purposes at Tertiary Level.

nadezda.silaski@ekof.bg.ac.rshttps://orcid.org/0000-0002-8859-8638ĐurovićTatjanaДжуровичТатьяна

Professor of English at the Faculty of Economics and Business, University of Belgrade, Serbia. Her research interests lie in metaphor analysis, critical discourse analysis and English for specific purposes. She has published papers in Metaphor and the Social World, English Today, Discourse, Context & Media, Ibérica, and book chapters with John Benjamins and Bloomsbury. She is currently associate editor of ESP Today - Journal of English for Specific Purposes at Tertiary Level.

профессор факультета экономики и бизнеса Белградского университета, Сербия. Ее исследовательские интересы лежат в области анализа метафор, критического дискурс-анализа и английского языка для профессиональных целей. Автор статей в журналах Metaphor and the Social World, English Today, Discourse, Context & Media, Ibérica, а также глав книг, опубликованных в издательствах John Benjamins and Bloomsbury. В настоящее время является ассоциированным редактором журнала ESP Today - Journal of English for Specific Purposes at Tertiary Level.

tatjana.djurovic@ekof.bg.ac.rsUniversity of BelgradeБелградский университет05032024281Metaphor across Languages, Cultures and DiscoursesМетафора в языке, культуре и дискурсе12314305032024Copyright ©; 2024, Silaški N., Đurović T.Copyright ©; 2024, Силашки Н., Джурович Т.Copyright ©; 2024, Silaški N., Đurović T.2024Silaški N., Đurović T.Силашки Н., Джурович Т.Silaški N., Đurović T.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/linguistics/article/view/38059

Metaphor has been established and extensively examined as one of the tools experts deploy to explain, simplify and transform complex scientific discourse into the knowledge suitable for the audience of non-experts. However, relatively little research has been conducted on metaphor scenario (Musolff 2006, 2016a) and its role in this process. Therefore, in this paper we explore how metaphor scenario is used to explain Covid-19 vaccines’ safety and effectiveness to the population in an understandable manner in order to speed up the immunization process in Serbia. By analysing a data set gathered from various Serbian electronic news media sources ( NovaS , N1 , Danas , Vreme , Večernje novosti , Mondo , Politika , Telegraf , Krug ) published from January to December 2021, we aim to explore (1) how the three metaphor scenarios, combat, container and movement, may help simplify complex scientific concepts in the pro-vaccine discourse; and (2) how the conceptual elements of these scenarios and their interconnected relations are used for this purpose. The findings showed that these conventional scenarios manifest their explanatory potential by means of several sub-scenarios, whose conceptual elements establish useful mappings relying on rarely used components of source domains. The results confirm that metaphor scenarios may be used strategically by medical experts as an apt explanatory tool to simplify challengingly complex scientific concepts to the general public. The paper contributes to current research on the role that metaphor and other cognitive instruments play in science popularization.

Метафора активно изучается как один из инструментов, используемых специалистами для объяснения, адаптации и преобразования сложного содержания научного текста в информацию, доступную широкой аудитории. Тем не менее, немногочисленные работы посвящены изучению метафорических сценариев (Musolff 2006, 2016a) и их роли в этом процессе. В статье рассматриваются особенности реализации метафорических сценариев для разъяснения вопросов о вакцинах против Covid-19, их безопасности и эффективности с целью ускорения процесса иммунизации в Сербии. Источником материала выступили новостные электронные медиа Сербии ( NovaS, N1, Danas, Vreme, Večernje novosti, Mondo, Politika, Telegraf, Krug ) за период с января 2021 г. по декабрь 2021 г. Цель работы - установить (1) как метафорические сценарии «война», «контейнер» и «движение» помогают представить сложные научные понятия про-вакцинного дискурса в упрощенной форме; (2) как используются концептуальные элементы сценариев и их синтез для достижения этой цели. Результаты анализа показывают, что рассматриваемые конвенциональные сценарии реализуют свой объяснительный потенциал с помощью нескольких подсценариев, концептуальные элементы которых находятся в смысловых взаимосвязях, базирующихся на нечастотных компонентах сфер- источников. Анализ подтверждает, что метафорические сценарии могут использоваться специалистами для упрощения сложных научных понятий и объяснения их массовому адресату. Статья вносит вклад в изучение роли, которую метафоры и когнитивные механизмы играют в популяризации научных знаний.

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