Russian Journal of LinguisticsRussian Journal of LinguisticsRussian Journal of Linguistics2687-00882686-8024Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)1679110.22363/2312-9182-2017-21-3-557-586ArticlesСтатьиArticlesResearch ArticleLINGUISTIC LANDSCAPE AND WHAT IT TELLS US ABOUT THE INTEGRATION OF THE RUSSIAN LANGUAGE INTO ISRAELI ECONOMYЯЗЫКОВОЙ ЛАНДШАФТ: ЧТО ОН НАМ ГОВОРИТ ОБ ИНТЕГРАЦИИ РУССКОГО ЯЗЫКА В ЭКОНОМИКУ ИЗРАИЛЯYelenevskayaMariaЕленевскаяМарияMaria Yelenevskaya, Ph.D., head of Computer-Assisted Language Learning Laboratory in the Department of Humanities and Arts at the Technion-Israel Institute of Technology. Research interests: the use of language in multilingual and multicultural settings, lingua-cultural aspects of computer-mediated communication and investigation of humor. In collaboration with Larisa Fialkova she has written 28 articles and three monographs. Her professional activities include organization of conference panels, editorial work and reviewing for various journals. She is on the editorial board of two linguistic journals and Israel Association for the Study of Language and Society.Мария Еленевская, доктор филологических наук, заведующая лабораторией по использованию компьютерных технологий в обучении иностранным языкам на кафедре гуманитарных наук в Политехническом институте Израиля. Сфера научных интересов: функционирование языка в многоязычном и многокультурном обществе, лингвокультурные особенности интернет-коммуникации, а также исследования юмора.ymaria52@technion.ac.ieFialkovaLarisaФиалковаЛарисаLarisa Fialkova, Ph.D., Lecturer in the Department of Hebrew and Comparative Literature at the University of Haifa. Research interests: Russian literature, Slavic and contemporary folklore. She teaches various courses, among them: Folklore and Immigration, Folklore in the Era of High-tech, The Image of the Other in Folklore, Russian and Ukrainian folklore in English, Hebrew, Russian and Ukrainian and so on. In collaboration with M. Yelenevskaya she has written 28 essays and 3 joint monographs.Лариса Фиалкова, кандидат филологических наук, преподаватель кафедры ивритской и сравнительной литературы в Университете Хайфы. Сфера научных интересов: русская литература, славянский и современный фольклор. Она подготовила и читает различные курсы, среди которых: «Фольклор и иммиграция», «Фольклор в эпоху высоких технологий», «Образ чужака в фольклоре» и т.д.lara@research.haifa.ac.ilTechnion-Israel Institute of TechnologyПолитехнический институт ИзраиляThe University of HaifaУниверситет Хайфы15122017213Commodification of russianКоммодификация русского языка55758616092017Copyright ©; 2017, Yelenevskaya M., Fialkova L.Copyright ©; 2017, Еленевская М., Фиалкова Л.Copyright ©; 2017, Yelenevskaya M., Fialkova L.2017Yelenevskaya M., Fialkova L.Еленевская М., Фиалкова Л.Yelenevskaya M., Fialkova L.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/linguistics/article/view/16791This essay analyzes the use of Russian in the linguistic landscape of Israel. Despite continu-ing hegemony of Hebrew, Russian has penetrated all spheres of public life, although concessions to multi-lingualism in Israeli society are hesitant and unsystematic. Russian written texts marking urban areas are unevenly distributed and reveal ethnic and social stratification of Israeli cities. The concentration of Russian signs is highest in business and commercial areas, where they target both domestic and international cus-tomers. The article focuses on the use of Russian in language-intensive domains and traces its influence on the symbolic economy in which cultural symbols are used as a marketing strategy.Статья посвящена использованию русского языка в лингвистическом ландшафте Израиля. Несмотря на государственную поддержку гегемонии иврита и лишь неохотные и бессистемные уступки многоязычию, русский язык распространен во всех сферах общественной жизни. Письменные тексты на русском языке, маркирующие городское пространство Израиля, неравномерно представлены в разных районах и свидетельствуют об этнической и социальной стратификации израильских городов. Наибольшая концентрация русских надписей наблюдается в коммерческих и туристических районах: они адресованы и русскоязычным израильтянам, и зарубежным туристам. В статье анализируется использование русского в тех сферах государственного и коммерческого секторов, которые требуют интенсивного использования языка. Особое внимание уделено использованию культурных символов в качестве маркетинговой стратегии.linguistic landscapemultilingualismimmigrantslinguistic resourcessymbolic economyлингвистический ландшафтмногоязычиеиммигрантылингвистические ресурсыэкономика символов1.Abousnnouga, G., & Machin, D. (2010) War monuments and the changing discourses of war and soldiery. In Jaworski, A., & Thurlow, C. (eds.), Semiotic Landscapes: Language, Image, Space. London, New York: Continuum, 219-240.2.Aronin, L., & O. Laoire, M. (2013) The material culture of multilingualism: Moving beyond the lin¬guistic landscape. International Journal of Multilingualism, 10(3): 225-235.3.Backhaus, P. 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