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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Vestnik RUDN. International Relations</journal-id><journal-title-group><journal-title xml:lang="en">Vestnik RUDN. International Relations</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Международные отношения</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-0660</issn><issn publication-format="electronic">2313-0679</issn><publisher><publisher-name xml:lang="en">федеральное государственное автономное образовательное учреждение высшего образования «Российский университет дружбы народов имени Патриса Лумумбы» (РУДН)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">51301</article-id><article-id pub-id-type="doi">10.22363/2313-0660-2026-26-2-312-323</article-id><article-id pub-id-type="edn">GYUEMX</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>BRICS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>БРИКС</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Peacebuilding as a promising vector of BRICS strategic communication: China’s experience</article-title><trans-title-group xml:lang="ru"><trans-title>Миростроительство как перспективное направление стратегической коммуникации БРИКС: опыт КНР</trans-title></trans-title-group><trans-title-group xml:lang="zh"><trans-title/></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2745-5991</contrib-id><contrib-id contrib-id-type="spin">3664-3920</contrib-id><name-alternatives><name xml:lang="en"><surname>Kocherov</surname><given-names>Oleg S.</given-names></name><name xml:lang="ru"><surname>Кочеров</surname><given-names>Олег Сергеевич</given-names></name><name xml:lang="zh"><surname></surname><given-names></given-names></name></name-alternatives><bio xml:lang="en"><p>PhD (Political Science), Senior Research Fellow, Faculty of International Relations</p></bio><bio xml:lang="ru"><p>кандидат политических наук, старший научный сотрудник, факультет международных отношений</p></bio><email>o.s.kocherov@spbu.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Saint-Petersburg State University</institution></aff><aff><institution xml:lang="ru">Санкт-Петербургский государственный университет</institution></aff><aff><institution xml:lang="zh"></institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2026-07-08" publication-format="electronic"><day>08</day><month>07</month><year>2026</year></pub-date><volume>26</volume><issue>2</issue><issue-title xml:lang="en">International Relations in the Digital Era: New Opportunities and Traditional Challenges</issue-title><issue-title xml:lang="ru">Международные отношения в цифровую эпоху: новые возможности и традиционные вызовы</issue-title><fpage>312</fpage><lpage>323</lpage><history><date date-type="received" iso-8601-date="2026-07-14"><day>14</day><month>07</month><year>2026</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2026, Kocherov O.S.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2026, Кочеров О.С.</copyright-statement><copyright-statement xml:lang="zh">Copyright ©; 2026, Kocherov O.</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="en">Kocherov O.S.</copyright-holder><copyright-holder xml:lang="ru">Кочеров О.С.</copyright-holder><copyright-holder xml:lang="zh">Kocherov O.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/international-relations/article/view/51301">https://journals.rudn.ru/international-relations/article/view/51301</self-uri><abstract xml:lang="en"><p>The fragmentation of the international peace architecture and the crisis of the traditional liberal model of peacekeeping highlight the need for new sustainable mechanisms for peacebuilding aimed not at the kinetic conflict resolution legitimized by just war ethics, but at their prevention through promoting equal intercultural dialogue, developing inclusive peace ethics, and stimulating the socio-economic development of Global South countries. In order to preserve peace, actors, including such weakly institutionalized organizations like BRICS, can employ strategic communication. However, despite having a clear peacebuilding agenda that emphasizes the central role of the UN and condemns unilateral interventions and sanctions, peace-development nexus, conflict resolution through dialogue between all parties mediated by regional organizations, BRICS’s strategic narratives do not convert into mediation mechanisms. BRICS countries either delegate the discussion of thematic issues to other platforms or ignore them. Through a narrative and structural analysis of the strategic communication of the People’s Republic of China (PRC) as a BRICS member country, it has been shown that non-Western countries also face difficulties in developing individual peacebuilding strategies. This is primarily due to the need to balance between non-interference, which does not correspond to their status and interests, and intervention, which can be perceived as a manifestation of neocolonialism. Coordinated BRICS peacebuilding strategic communication could enhance its members’ capabilities for conflict resolution and contribute to trust-building between BRICS and the Global South. This requires an intercultural philosophical study of non-Western ethics of peace as potential sources for the BRICS peacebuilding model, the development of mechanisms for resolving conflicts between BRICS members, a more dynamic interaction with regional organizations and research into the possibilities of digital peacebuilding.</p></abstract><trans-abstract xml:lang="ru"><p>В условиях фрагментации международной архитектуры мира и кризиса традиционной либеральной модели миротворчества необходимо конструирование новых устойчивых механизмов миростроительства, направленных не на силовое разрешение конфликтов, легитимизируемое этикой справедливой войны, а на их предотвращение через равноправный межкультурный диалог, выработку инклюзивной этики мира и стимулирование социально-экономического развития стран Глобального Юга. Важную роль в поддержании мира на современном этапе, в том числе и для слабо институционализированных объединений наподобие БРИКС, играет стратегическая коммуникация. Тем не менее, несмотря на наличие у БРИКС четко выраженной повестки в области миростроительства (акцент на центральной роли ООН, осуждение односторонних вмешательств и санкций, увязывание мира с экономическим развитием, урегулирование конфликтов через стимулирование диалога между всеми участниками конфликта при посредничестве региональных организаций), стратегические нарративы объединения фактически не конвертируются в конкретные механизмы медиации. В большинстве случаев страны БРИКС либо делегируют обсуждение тематических вопросов на иные площадки, либо (что характерно для конфликтов, в которые вовлечены члены объединения) игнорируют их. Посредством нарративного и структурного анализа стратегической коммуникации Китайской Народной Республики (КНР) как страны - участницы БРИКС показано, что у незападных стран существуют сложности и с разработкой индивидуальных миростроительных стратегий. Это обусловлено необходимостью балансировать между принципом невмешательства, не соответствующим статусу и интересам ключевых стран Глобального Юга, и вмешательством, которое может быть воспринято как проявление неоколониализма. Создание общей миростроительной стратегической коммуникации БРИКС позволит расширить индивидуальное пространство стран - участниц объединения для урегулирования конфликтов и будет способствовать укреплению доверия между БРИКС и странами Глобального Юга. Для этого необходимы межкультурно-философское изучение незападных этик мира как потенциальных источников миростроительной модели БРИКС, разработка механизмов урегулирования конфликтов между членами объединения, более тесное взаимодействие с региональными организациями и исследование возможностей цифрового миростроительства.</p></trans-abstract><trans-abstract xml:lang="zh"/><kwd-group xml:lang="en"><kwd>international peace architecture</kwd><kwd>peacekeeping</kwd><kwd>conflict prevention</kwd><kwd>mediation</kwd><kwd>ethics of peace</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>международная архитектура мира</kwd><kwd>миротворчество</kwd><kwd>предотвращение конфликтов</kwd><kwd>медиация</kwd><kwd>этика мира</kwd></kwd-group><funding-group><award-group><funding-source><institution-wrap><institution xml:lang="ru">Исследование выполнено за счет гранта Российского научного фонда № 25-18-00699, https://rscf.ru/project/25-18-00699/.</institution></institution-wrap><institution-wrap><institution xml:lang="en">The research was supported by a grant No. 25-18-00699 from the Russian Science Foundation, https://rscf.ru/en/project/25-18-00699/.</institution></institution-wrap></funding-source></award-group></funding-group></article-meta><fn-group/></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Abdenur, A. 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