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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Vestnik RUDN. International Relations</journal-id><journal-title-group><journal-title xml:lang="en">Vestnik RUDN. International Relations</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Международные отношения</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-0660</issn><issn publication-format="electronic">2313-0679</issn><publisher><publisher-name xml:lang="en">федеральное государственное автономное образовательное учреждение высшего образования «Российский университет дружбы народов имени Патриса Лумумбы» (РУДН)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">10525</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>ARTICLES</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>СТАТЬИ</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="zh"><subject></subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">The Beauty Trap: Chinese Theories of “Soft Power”</article-title><trans-title-group xml:lang="ru"><trans-title>Стратагема красотки: теории «мягкой силы» с китайской спецификой</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Zhuravleva</surname><given-names>Evgenia Vladimirovna</given-names></name><name xml:lang="ru"><surname>Журавлева</surname><given-names>Евгения Владимировна</given-names></name></name-alternatives><bio xml:lang="en"><p>Department of Theory and History of International Relations</p></bio><bio xml:lang="ru"><p>Кафедра теории и истории международных отношений</p></bio><email>zhuravleva_ev@pfur.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples’ Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2016-01-15" publication-format="electronic"><day>15</day><month>01</month><year>2016</year></pub-date><volume>16</volume><issue>1</issue><issue-title xml:lang="en">"Soft Power" in International Relations. The Image of Russia</issue-title><issue-title xml:lang="ru">"Мягкая сила" в международных отношениях. Образ России</issue-title><fpage>17</fpage><lpage>31</lpage><history><date date-type="received" iso-8601-date="2016-09-09"><day>09</day><month>09</month><year>2016</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2016, Zhuravleva E.V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2016, Журавлева Е.В.</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="en">Zhuravleva E.V.</copyright-holder><copyright-holder xml:lang="ru">Журавлева Е.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/international-relations/article/view/10525">https://journals.rudn.ru/international-relations/article/view/10525</self-uri><abstract xml:lang="en"><p>Currently there are a lot of definitions and conceptions of “soft power” in the world’s scientific literature. The English-language works mainly adopted the term “soft power”, terminology is also varied in Chinese historiography: “ruan shili”, “ruan liliang” and “ruan quanli” (软实力, 软力量and 软权力). A variety of terms is reflected in the variety of interpretations of the system or mechanismof “soft power”, that allows us to conclude that at the moment there is noformed unified vision and approach to its study. The subject of this study is the Russian and foreign theories of “soft power” in relation to China's foreign policy. The author raised a number of tasks, among which are: to determine the place a policy of “soft power” in the foreign policy of China, to analyze the existing interpretation of the concept of “soft power with Chinese characteristics”, as well as trace the development of theories of “soft power”. As a result of the research the author comes to the conclusion that despite the difference in interpretations, there are a lot of common aspects, including the idea of the majority of researchers that the concept is directly related to the influence of the subject to the object, and that the main instruments of “soft power” are humanitarian cooperation, investment, dialogue at the highest level, and others. But the combination of numerous non-military elements within the same term “soft power” doesn’t form a unified, approved concept. Different countries have their own unique system of soft power, and its instruments, key elements and basic principles are not the same. For example, talking about “attractiveness” applied to Chinese soft power, we can conclude, that it is only the tip of the iceberg. This study allows not only to form an idea of the “soft power” through the prism of various scientific researches, but also to identify the key elements of the system, as well as alternative ways of applying the policy of “soft power” and options for its increase.</p></abstract><trans-abstract xml:lang="ru"><p>На данный момент в мировой научной литературе существует не одно определение и не одно обозначение понятия «мягкая сила». В англоязычных трудах в основном принят термин «soft power», в русскоязычных исследованиях чаще встречается «мягкая сила», реже «мягкая власть», в китайской историографии также довольно разнообразная терминология: жуань шили, жуань лилян и жуань цюаньли (软实力, 软力量 и 软权力). Разнообразие терминов отражается и в разнообразии трактовок системы или механизма работы «мягкой силы», что позволяет сделать вывод, что на данный момент не сформировалось единой концепции и подхода к ее изучению. Предметом данного исследования служит «мягкая сила» в рамках концепций зарубежных и российских исследователей. Перед автором был поставлен ряд задач, среди которых: определить место политики «мягкой силы» во внешнеполитическом курсе КНР, проанализировать существующие интерпретации и концепции «мягкой силы с китайской спецификой», а также проследить развитие теорий «мягкой силы». В результате проведенного исследования автор приходит к выводу, что несмотря на различие в трактовках, есть и общие аспекты, в том числе: большинство исследователей полагают, что само понятие непосредственно связано с влиянием субъекта на объект, а также что среди основных инструментов «мягкой силы» зачастую выделяются гуманитарное сотрудничество, инвестиции, диалог на высшем уровне и др. Данное исследование позволяет не только сформировать представление о «мягкой силе» через призму различных научных изысканий, но и выявить ключевые элементы системы, а также альтернативные способы применения политики «мягкой силы» субъектом и варианты ее усиления.</p></trans-abstract><kwd-group xml:lang="en"><kwd>soft power</kwd><kwd>theory of “soft power”</kwd><kwd>China's foreign policy</kwd><kwd>comprehensive state power</kwd><kwd>China’s rise</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>теория «мягкой силы»</kwd><kwd>Китай</kwd><kwd>внешняя политика КНР</kwd><kwd>совокупная мощь государства</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Borokh O.N., Lomanov A.V. 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