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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Informatization in Education</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Informatization in Education</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Информатизация образования</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2312-8631</issn><issn publication-format="electronic">2312-864X</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">30224</article-id><article-id pub-id-type="doi">10.22363/2312-8631-2021-18-4-291-304</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>INFORMATIZATION OF EDUCATION: A GLOBAL PERSPECTIVE</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ГЛОБАЛЬНЫЕ АСПЕКТЫ ИНФОРМАТИЗАЦИИ ОБРАЗОВАНИЯ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Using Google Trends to analyze top EdTech-trends 2020 in Russia and worldwide</article-title><trans-title-group xml:lang="ru"><trans-title>Tренды образовательных технологий в России и мире в 2020 г.: анализ поисковых запросов в Google Trends</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Osipovskaya</surname><given-names>Elizaveta A.</given-names></name><name xml:lang="ru"><surname>Осиповская</surname><given-names>Елизавета Андреевна</given-names></name></name-alternatives><bio xml:lang="en"><p>Candidate of Pedagogical Sciences, lector</p></bio><bio xml:lang="ru"><p>кандидат филологических наук, лектор</p></bio><email>e.osipovskaya@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Online University Skillbox</institution></aff><aff><institution xml:lang="ru">Онлайн-университет Skillbox</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2021-12-30" publication-format="electronic"><day>30</day><month>12</month><year>2021</year></pub-date><volume>18</volume><issue>4</issue><issue-title xml:lang="en">VOL 18, NO4 (2021)</issue-title><issue-title xml:lang="ru">ТОМ 18, №4 (2021)</issue-title><fpage>291</fpage><lpage>304</lpage><history><date date-type="received" iso-8601-date="2022-02-14"><day>14</day><month>02</month><year>2022</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2021, Osipovskaya E.A.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2021, Осиповская Е.А.</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="en">Osipovskaya E.A.</copyright-holder><copyright-holder xml:lang="ru">Осиповская Е.А.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/informatization-education/article/view/30224">https://journals.rudn.ru/informatization-education/article/view/30224</self-uri><abstract xml:lang="en"><p style="text-align: justify;">Problem and goal. The top Educational Technology (EdTech) trends 2020 in the world and in Russia particularly are examined. The analysis involves the research of Gartner - the world’s leading advisory company that is specialized in information technology market, the Organization for Economic Co-operation and Development, The Open University - a public research university, L&amp;D Global Sentiment Survey and HolonIQ - a market intelligence platform. Methodology. The data from these reports was aggregated, grouped and analyzed by using Google Trends. The geographical areas embraced Russia and the whole world. The data was sorted by choosing “Jobs and Education” section and 2020 year as a time period. Results. Four dominant areas were identified: 1) industries; 2) formats; 3) tools; 4) analytics. Only the first two categories were involved in the analysis. The section “formats” embraced massive open online courses, hybrid education, blended learning, personalization, flipped classroom, inclusive education and simulation-based education. The section “tools” included mobile technologies, social networks, mixed and augmented reality (AR/VR), virtual classrooms, artificial intelligence (AI) and learning management system (LMS). Each section element was illustrated by the EdTech case. Conclusion. The most popular search query in the “formats” group among Russian users and the global audience in general was the implementation of inclusive education during the COVID-19 pandemic. Concerning the “tools” category, all users were interested in the features and types of LMS platforms for organizing online classes in 2020.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Проблема и цель. Рассматриваются ключевые тенденции, которые стали доминировать в 2020 г. в период пандемии в сфере образования. Изучались результаты исследований Gartner - консалтинговой компании, специализирующейся на рынках информационных технологий, Организации экономического сотрудничества и развития, научно-исследовательского университета Великобритании The Open University, глобального обзора настроений в сфере обучения и развития L&amp;D Global Sentiment Survey и HolonIQ - компании, специализирующейся на аналитике образовательного рынка. Методология. Данные указанных отчетов были объединены и сгруппированы, а затем проанализированы в Google Trends на предмет популярных поисковых запросов в России и мире. Выборка данных производилась за 2020 г. в Google Trends в разделе «Работа и образование». Результаты. Выделены четыре доминантных направления: 1) отрасли; 2) форматы; 3) инструменты; 4) аналитика. Анализировались первые две категории. В рамках форматов на примерах рассмотрены технологии, применяемые в массовых открытых онлайн-курсах, гибридном, смешанном обучении, персонализации, перевернутом классе, инклюзии и при использовании симуляторов. В рамках «инструментов» - мобильные технологии, социальные сети, смешанная и дополненная реальность (AR/VR), виртуальные классы, искусственный интеллект (AI), система управления обучением (LMS). Заключение. Самым популярным поисковым запросом среди российских пользователей и мировой аудитории в целом в группе «форматы» стали вопросы реализации инклюзивной практики в условиях пандемии COVID-19. В категории «инструменты» у пользователей также сложился консенсус: больше всего их в 2020 г. интересовали характеристики и виды LMS-платформ для более эффективного осуществления онлайн-обучения.</p></trans-abstract><kwd-group xml:lang="en"><kwd>information and communications technology</kwd><kwd>trends</kwd><kwd>educational technology</kwd><kwd>personalization</kwd><kwd>learning management system</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>информационно-коммуникационные технологии</kwd><kwd>тренды</kwd><kwd>образовательные технологии</kwd><kwd>персонализация</kwd><kwd>система управления обучением</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Malofeev NN. Inclusive education in the context of modern social policy. Education and Training of Children with Developmental Disabilities. 2009;(6):3-9. 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