RUDN Journal of Informatization in EducationRUDN Journal of Informatization in Education2312-86312312-864XPeoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)13273Research ArticleTRANING BACHELORS OF BUSINESS INFORMATICS TO SOLVE PRACTICAL PROBLEMS OF MARKETINGDegtyarevaL VDepartment of business informatics-SemenyachenkoY ADepartment of the higher mathematics and technique of teaching mathematics-Moscow city pedagogical university150120161152717092016Copyright © 2016,2016In article need of an integrated approach is proved when training bachelors of business informatics for the solution of practical problems of marketing and the example of realization of such approach is given. The illustrated example proves need of use of an integrated approach for training of bachelors of business informatics, in particular, on such disciplines as the mathematics, informatics and marketing where theoretical knowledge uniting, give already synergetic effect in practical refraction. Such integration undergoes already biennial testing at our university and yields positive result.marketingmarketing researchesinformation and communication technologiesbachelor of business informaticsstatic methodstwo-factor dispersive analysisмаркетингмаркетинговые исследованияинформационно-коммуникационные технологиибакалавр бизнес-информатикистатистические методыдвухфакторный дисперсионный анализ