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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">INNOVATIVE ECONOMY</journal-id><journal-title-group><journal-title xml:lang="en">INNOVATIVE ECONOMY</journal-title><trans-title-group xml:lang="ru"><trans-title>Инновационная экономика</trans-title></trans-title-group></journal-title-group><issn publication-format="electronic">2413-5607</issn></journal-meta><article-meta><article-id pub-id-type="publisher-id">49615</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">INVESTMENT APPEAL OF BRANCH AND APPROACHES TO IT ASSESSMENT</article-title><trans-title-group xml:lang="ru"><trans-title>ИНВЕСТИЦИОННАЯ ПРИВЛЕКАТЕЛЬНОСТЬ И ПОДХОДЫ К ЕЕ ОЦЕНКЕ</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Leshchenok</surname><given-names>Maria Olegovna</given-names></name><name xml:lang="ru"><surname>Лещенок</surname><given-names>Мария Олеговна</given-names></name></name-alternatives><bio xml:lang="en"><p>Master's student of the Department of Enterprise Economics and Entrepreneurship at RUDN University</p></bio><bio xml:lang="ru"><p>Магистрант кафедры экономики предприятия и предпринимательства РУДН</p></bio><email>marialeshchenok@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples’ Friendship University of Russia</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2026-04-10" publication-format="electronic"><day>10</day><month>04</month><year>2026</year></pub-date><volume>3</volume><issue>1</issue><issue-title xml:lang="ru"/><history><date date-type="received" iso-8601-date="2026-04-08"><day>08</day><month>04</month><year>2026</year></date><date date-type="accepted" iso-8601-date="2026-04-08"><day>08</day><month>04</month><year>2026</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2026, INNOVATIVE ECONOMY</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2026, Инновационная экономика</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="en">INNOVATIVE ECONOMY</copyright-holder><copyright-holder xml:lang="ru">Инновационная экономика</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/></permissions><self-uri xlink:href="https://journals.rudn.ru/in-econ/article/view/49615">https://journals.rudn.ru/in-econ/article/view/49615</self-uri><abstract xml:lang="en"><p><italic>Needs of definition of concept investment appeal of sectors is considered in the article, approaches to it assessment are considered. Data on investment into the Russian sectors for last years are provided. The analysis of the Russian sectors, more attractive to investment, is carried out. Show ways how to evaluate the investment attractiveness of an industry for Russian and foreign investors. Conclusions were made about sectors that are losing interest from investors.</italic></p></abstract><trans-abstract xml:lang="ru"><p><italic>В статье рассматривается необходимость определения понятия инвестиционная привлекательность отрасли, рассмотрены подходы к ее оценке. Приведены сведения об инвестировании в российские отрасли за  прошедшие годы как собственных, так и иностранных инвестиций. Проведен анализ более привлекательных для инвестирования российских отраслей. Представлены подходы к оценке инвестиционной привлекательности отрасли как для российского, так и для зарубежного инвестора. Сделаны выводы об отраслях, которые теряют интерес со стороны инвесторов</italic></p></trans-abstract><funding-group/></article-meta><fn-group/></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Valinurova, L.S., "Organization of Investment Activities in Industrial Sectors: A Monograph." Moscow, 2008, 80 p.</mixed-citation><mixed-citation xml:lang="ru">Валинурова Л.С. Организация инвестиционной деятельности в отраслях промышленности: монография. - М., 2008. - 80 с.</mixed-citation></citation-alternatives></ref><ref id="B2"><label>2.</label><citation-alternatives><mixed-citation xml:lang="en">Krylov, E.I., "Managing the Financial Condition of an Organization (Enterprise). Moscow, 2007, 416 p.</mixed-citation><mixed-citation xml:lang="ru">Крылов Э.И. 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