<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE root>
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Economics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Economics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Экономика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2329</issn><issn publication-format="electronic">2408-8986</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">42962</article-id><article-id pub-id-type="doi">10.22363/2313-2329-2024-32-4-725-743</article-id><article-id pub-id-type="edn">MBYWIR</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Industrial organization markets</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Экономика отраслевых рынков</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Indian pharmaceutical market: a way towards leadership in generics</article-title><trans-title-group xml:lang="ru"><trans-title>Индийский фармацевтический рынок: путь к лидерству в дженериках</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-0166-7335</contrib-id><name-alternatives><name xml:lang="en"><surname>Ilin</surname><given-names>Dmitry V.</given-names></name><name xml:lang="ru"><surname>Ильин</surname><given-names>Дмитрий Владимирович</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD student, Faculty of Economics</p></bio><bio xml:lang="ru"><p>аспирант 2-го курса экономического факультета</p></bio><email>1142230653@pfur.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1834-3154</contrib-id><contrib-id contrib-id-type="spin">5482-3907</contrib-id><name-alternatives><name xml:lang="en"><surname>Lazanyuk</surname><given-names>Inna V.</given-names></name><name xml:lang="ru"><surname>Лазанюк</surname><given-names>Инна Васильевна</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD in Economics, Associate Professor, Faculty of Economics</p></bio><bio xml:lang="ru"><p>кандидат экономических наук, доцент кафедры экономико-математического моделирования экономического факультета</p></bio><email>lazanyuk-iv@rudn.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">RUDN University</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2024-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2024</year></pub-date><volume>32</volume><issue>4</issue><issue-title xml:lang="en">TRENDS, STRATEGIES AND MANAGEMENT PROBLEMS  IN THE CONTEXT OF GLOBAL DIGITAL TRANSFORMATION</issue-title><issue-title xml:lang="ru">ТРЕНДЫ, СТРАТЕГИИ И ПРОБЛЕМЫ УПРАВЛЕНИЯ  В УСЛОВИЯХ ГЛОБАЛЬНОЙ ЦИФРОВОЙ ТРАНСФОРМАЦИИ</issue-title><fpage>725</fpage><lpage>743</lpage><history><date date-type="received" iso-8601-date="2025-02-21"><day>21</day><month>02</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2024, Ilin D.V., Lazanyuk I.V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2024, Ильин Д.В., Лазанюк И.В.</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="en">Ilin D.V., Lazanyuk I.V.</copyright-holder><copyright-holder xml:lang="ru">Ильин Д.В., Лазанюк И.В.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/economics/article/view/42962">https://journals.rudn.ru/economics/article/view/42962</self-uri><abstract xml:lang="en"><p>India, as a country of 1.4 billion people, plays a dominant role in the global pharmaceutical industry. It is the largest international supplier of generic drugs (cheaper drugs but similar to brand-name drugs). The aim of this study is to analyze development prospects for the Indian pharmaceutical market to identify the barriers or drivers that are forecasted to support or slow-down the future market growth and identify infl of India on development of the global pharmaceutical market. India has a well-developed domestic pharmaceutical industry with a strong network of 3.000 companies and approximately 10.500 manufacturing units. This study discloses historical overview and explains how the Indian pharmaceutical industry was set-up from 1970s till the present day. Eff transformation of the Indian economic structure allowed Indian pharmaceutical industry to fi its niche in the global pharmaceutical market. Indian economy is well prepared for growth of the pharmaceutical industry, since it has a wide and diversifi economy, growing population and evolving healthcare sector. Analysis of the portfolio, fi strategies and other main aspects of the key players in the Indian pharmaceutical market shows that many major companies (e.g. Aurobindo Pharma, Dr. Reddy’s) are actively fostering partnerships with international pharmaceutical companies (like Pfi or Sanofi and this perfectly illustrates the trend of building alliances and partnership in the market. The analysis of the market by geography shows that 47% of Indian medicines are supplied to the US and Europe, which confi not only the low cost of goods of Indian products but also their good quality. Moreover, there is a trend of increasing export of Indian pharmaceutical products to the BRICS countries, including supplies to Russia and South Africa. Conducted SWOT analysis reveals weak points and barriers for the future market development, such as product quality, increasing competition from other global markets, diffi in logistics inside the country. This study emphasizes the key drivers for the future market development, specifi support from the State, increasing digitalization, scale-eff of the industry and growing demand for the pharmaceutical medicines, and all these factors will support the Indian market to get a leading position in the global pharmaceutical industry.</p></abstract><trans-abstract xml:lang="ru"><p>Индия, страна с населением 1,4 млрд человек, играет доминирующую роль в мировой фармацевтической промышленности. Это крупнейший международный поставщик дженериков (более дешевых, но аналогичных фирменным препаратам). Цель исследования - анализ фармацевтического рынка Индии для выявления барьеров развития и драйверов роста, а также оценки возможностей влияния Индийского рынка на рост глобального фармацевтического рынка. В Индии хорошо развита собственная фармацевтическая промышленность с мощной сетью, состоящей из 3000 компаний и примерно 10500 производственных предприятий. Проведен исторический обзор становления и развития фармацевтической промышленности страны с 1970-х гг. по настоящее время. Установлено, что грамотная трансформация структуры экономики Индии позволила занять свою нишу в мировой фармацевтической отрасли; индийская экономика хорошо подготовлена к росту фармацевтической промышленности, имея надежную и диверсифицированную экономику, растущее население и развивающийся сектор здравоохранения. Анализ портфелей препаратов, финансовых стратегий и ключевых аспектов фармацевтических игроков на рынке Индии показал, что многие крупные индийские фармацевтические компании, к примеру, Aurobindo Pharma и Dr. Reddy’s, вовлечены в формирование партнерских отношений с международными фармацевтическими корпорациями, такими как Pfizer и Sanofi, и служат наглядными примерами расширения альянсов и партнерств. Анализ географической структуры экспорта выявил, что 47 % индийской фармацевтической продукции поставляется в США и страны Европы, это говорит не только о низкой стоимости, но и о высоком качестве фармацевтических препаратов. Также наблюдается рост экспорта в страны БРИКС, где заметную роль играют Россия и ЮАР. С помощью SWOT-анализа определены потенциально слабые стороны и барьеры для дальнейшего развития рынка, включая качество продукции, растущую конкуренцию со стороны производителей из других стран и трудности в логистике внутри страны. Выделены основные драйверы развития отрасли, а именно государственная поддержка, растущая цифровизация отрасли, экономия за счет масштаба и растущий спрос на фармацевтические препараты, которые помогут отрасли в ближайшем будущем занять лидирующее положение в мире.</p></trans-abstract><kwd-group xml:lang="en"><kwd>pharmaceutical companies</kwd><kwd>India</kwd><kwd>medicines</kwd><kwd>production</kwd><kwd>pharmaceuticals</kwd><kwd>Indian market</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>фармацевтические компании</kwd><kwd>Индия</kwd><kwd>лекарственные средства</kwd><kwd>производство</kwd><kwd>фармацевтика</kwd><kwd>Индийский рынок</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Bokachev, I.N. (2019). National innovation system of India: Genesis and key performance indicators. RUDN Journal of Economics, 27(4), 774-785. https://doi.org/10.22363/23132329-2019-27-4-774-785</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Chitra, M., &amp; Kumar, N. (2020). Pharmaceutical market structure in India &amp; competition concerns. Shanlax Int J Arts Sci Humanit, 8, 233-241. https://doi.org/10.34293/sijash.v8i1.3295</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Festa, G., Kolte, A., Carli, M.R., &amp; Rossi, M. (2022). Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis. Journal of Business &amp; Industrial Marketing, 37(8), 1662-1674. https://doi.org/10.1108/JBIM-072020-0365</mixed-citation></ref><ref id="B4"><label>4.</label><mixed-citation>Galishcheva, N.V. (2019). Industrial policy as a driver of development of the Indian economy. RUDN Journal of Economics, 27(2), 205-222. (In Russ.). https://doi.org/10.22363/23132329-2019-27-2-205-222</mixed-citation></ref><ref id="B5"><label>5.</label><mixed-citation>Galishcheva, N.V. (2017). Globalization of Indian economy: trends and prospects. Bulletin of MGIMO University, (2), 71-89. https://doi.org///doi.org/10.24833/2071-8160-2017-2-53-71-89</mixed-citation></ref><ref id="B6"><label>6.</label><mixed-citation>Gubina, M.A. (2019). Import substitution and/or export orientation: the experience of the pharmaceutical industry in India. St Petersburg University Journal of Economic Studies, 35(2), 197-222. (In Russ.). https://doi.org/10.21638/spbu05.2019.202</mixed-citation></ref><ref id="B7"><label>7.</label><mixed-citation>Gulshan, A. (2013). Indian pharmaceutical industry: An overview. IOSR Journal Of Humanities and Social Science, 13(3), 51-66. https://doi.org/10.9790/0837-1335166</mixed-citation></ref><ref id="B8"><label>8.</label><mixed-citation>Hoque, A., &amp; Das, S. (2021). Trends in productivity growth of Indian pharmaceutical industry: a growth accounting analysis. https://doi.org/10.9734/JPRI/2021/v33i47A33031</mixed-citation></ref><ref id="B9"><label>9.</label><mixed-citation>Jakovljevic, M., Wu, W., Merrick, J., Cerda, A., Varjacic, M., &amp; Sugahara, T. (2021). Asian innovation in pharmaceutical and medical device industry - beyond tomorrow. Journal of Medical Economics, 24 (sup1), 42-50. https://doi.org/10.1080/13696998.2021.2013675</mixed-citation></ref><ref id="B10"><label>10.</label><mixed-citation>Jangir, A., &amp; Rathaur, K.S. (2024). Investigating the impact of profitability on the stock prices of selected pharmaceutical companies pre and post IPA 2005 implementation. Research Scholar, Department of Economics, 9(3), 689-707. https://doi.org/10.46609/IJSSER.2024.v09i03.004</mixed-citation></ref><ref id="B11"><label>11.</label><mixed-citation>Karunakar, B. (2016). Indian pharmaceutical industry: The changing dynamics. Int. Journal of Management Research &amp; Business Strategy, 5.</mixed-citation></ref><ref id="B12"><label>12.</label><mixed-citation>Khanna, H.K., &amp; Nagin, C. (2022). Global scenario of pharmaceutical industry with special reference to Indian pharmaceutical industry. Journal of Science &amp; Industrial Research, 61(3), 167-183.</mixed-citation></ref><ref id="B13"><label>13.</label><mixed-citation>Narayana, S.A., Pati, R.K., &amp; Padhi, S.S. (2019). Market dynamics and reverse logistics for sustainability in the Indian Pharmaceuticals industry. Journal of cleaner production, 208, 968-987. https://doi.org/10.1016/j.jclepro.2018.10.171</mixed-citation></ref><ref id="B14"><label>14.</label><mixed-citation>Kostin, K.B. (2019). Prospects for the development of the pharmaceutical market in the BRICS countries. Izvestiya St. Petersburg State University of Economics, (4), 32-39. (In Russ.).</mixed-citation></ref><ref id="B15"><label>15.</label><mixed-citation>Podolskaya, T.V., &amp; Singh, M.A. (2024) Development of artificial intelligence in India: realities and prospects. Russian Journal of Innovation Economics, 14(2), 393-408. (In Russ.). https://doi.org/10.18334/vinec.14.2.121138</mixed-citation></ref><ref id="B16"><label>16.</label><mixed-citation>Rai, R.K. (2008). Battling with TRIPS: emerging firm strategies of Indian pharmaceutical industry post-TRIPS.</mixed-citation></ref><ref id="B17"><label>17.</label><mixed-citation>Saifi, U. (2024). Supply chain management in the Indian pharmaceutical industry: challenges, innovations, and future directions. International Journal of Scientific Research in Engineering and Management, 8(5), 1-5. https://doi.org/10.55041/ijsrem34280</mixed-citation></ref><ref id="B18"><label>18.</label><mixed-citation>Sarwal, R., Prasad, U., Gopal, K.M., Kalal, S., Kaur, D., Kumar, A., Regy, P. &amp; Sharma, J. (2021). Investment opportunities in India’s healthcare sector. NITI Aayog.</mixed-citation></ref><ref id="B19"><label>19.</label><mixed-citation>Sonwane, S.B., &amp; Pandey, R.K. (2024). A study on review of pharmaceutical market in Indian context. Applied Science and Biotechnology Journal for Advanced Research, 3(2), 26-33. https://doi.org/10.5281/zenodo.11026216</mixed-citation></ref><ref id="B20"><label>20.</label><mixed-citation>Wahab, S.N., Ahmed, N., &amp; Ab Talib, M.S. (2023). An overview of the SWOT analysis in India’s pharmaceutical supply chain. Arab Gulf Journal of Scientific Research. https://doi.org/10.1108/AGJSR-03-2023-0102</mixed-citation></ref></ref-list></back></article>
