RUDN Journal of EconomicsRUDN Journal of EconomicsВестник Российского университета дружбы народов. Серия: Экономика2313-23292408-8986Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4296010.22363/2313-2329-2024-32-4-687-708LQEVQJIndustrial organization marketsЭкономика отраслевых рынковResearch ArticleAnalysis of the e-commerce market in ChinaАнализ особенностей рынка электронной коммерции в Китаеhttps://orcid.org/0000-0001-9074-17076339-6810GoloventchikGalina G.ГоловенчикГалина Геннадьевна

Candidateof Economic Sciences, Associate Professor, Associate Professor of the Department of International Economic Relations, Faculty of International Relations

кандидат экономических наук, доцент, доцент кафедры международных экономических отношений факультета международных отношений

goloventchik@bsu.byMengZiminМэнЦзыминьpostgraduate student of the Department of International Economic Relations, Faculty of International Relationsаспирант кафедры международных экономических отношений факультета международных отношенийmengzimin1201@gmail.comBelarusian State UniversityБелорусский государственный университет15122024324TRENDS, STRATEGIES AND MANAGEMENT PROBLEMS IN THE CONTEXT OF GLOBAL DIGITAL TRANSFORMATIONТРЕНДЫ, СТРАТЕГИИ И ПРОБЛЕМЫ УПРАВЛЕНИЯ В УСЛОВИЯХ ГЛОБАЛЬНОЙ ЦИФРОВОЙ ТРАНСФОРМАЦИИ68770821022025Copyright ©; 2024, Goloventchik G.G., Meng Z.Copyright ©; 2024, Головенчик Г.Г., Мэн Ц.2024Goloventchik G.G., Meng Z.Головенчик Г.Г., Мэн Ц.https://creativecommons.org/licenses/by-nc/4.0https://journals.rudn.ru/economics/article/view/42960

The rapidly spreading digital technologies have destroyed traditional ways of doing business, giving birth to a new business model - e-commerce, which has become a crucial feature of international trade. Currently, global e-commerce, as an innovative tool for cross-border purchase and sale of goods and services, provides almost unhindered access to international markets, facilitates business transactions, and responds quickly and easily to changes in consumer demand. E-commerce has become the backbone of China’s economy; it has changed the country’s economic landscape, reaching CHY 44 trillion, accounting for 27.6% of retail sales. The features of e-commerce enable residents of remote rural areas to purchase the same goods at the same price on the same platform as metropolis residents. China’s e-commerce has allowed millions of small and medium-sized enterprises to adapt to changes in market conditions and become exporters by joining the platforms of leading companies JD, Pinduoduo, Taobao, Tmall, etc. The experience of China is a useful lesson for most developing countries, which could also use e-commerce to guarantee their economic growth provided that they adopt the right policy and invest in digital infrastructure. The theoretical and practical signifi of studying Chinese experience in developing the ecommerce market, as well as insuffi research and incomplete comprehensive analysis of its functioning and immediate prospects in modern international economic relations, make the research topic relevant. The article analyzes the change in the volume of e-commerce transactions in China in the B2C and B2B sectors; traces the dynamics of cross-border ecommerce; identifi factors infl the rapid growth of the Chinese e-commerce market; defi the prospects for the development of Chinese e-commerce; basing on Chinese experience, highlights the factors that can stimulate the growth of the e-commerce market in the Republic of Belarus and the Russian Federation.

Развитие электронной коммерции как инновационного инструмента осуществления трансграничной купли-продажи товаров и услуг обеспечивает практически беспрепятственный доступ к международным рынкам, облегчение деловых операций, быструю и легкую реакцию на изменение потребительского спроса. Став основой экономики Китая, электронная коммерция достигла 44 трлн юаней в год, составив 27,6 % от всех розничных продаж, и значительно изменила экономический ландшафт страны. Исследование направлено на изучение опыта Китая и всесторонний анализ функционирования и ближайших перспектив рынка электронной коммерции. Проанализировано изменение объема транзакций электронной коммерции в Китае в секторах B2C и B2B. Прослежена динамика трансграничной электронной коммерции. Выявлены факторы, оказывающие влияние на быстрый рост китайского рынка электронной коммерции, определены перспективы развития. Исходя из китайского опыта выделены факторы, которые могут стимулировать рост рынка электронной коммерции в Республике Беларусь и Российской Федерации.

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