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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Economics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Economics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Экономика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2329</issn><issn publication-format="electronic">2408-8986</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">42955</article-id><article-id pub-id-type="doi">10.22363/2313-2329-2024-32-4-607-623</article-id><article-id pub-id-type="edn">JWLIHJ</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>DIGITALIZATION OF THE GLOBAL ECONOMY</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ЦИФРОВИЗАЦИЯ МИРОВОЙ ЭКОНОМИКИ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">From consultants to integrators: the evolution and transformation of a consulting business model into technology enterprises in the HR technology market</article-title><trans-title-group xml:lang="ru"><trans-title>Из консультантов в интеграторы: эволюция и трансформация консалтинговой бизнес-модели в технологические компании на рынке HR-технологий</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8775-6139</contrib-id><contrib-id contrib-id-type="spin">9213-5678</contrib-id><name-alternatives><name xml:lang="en"><surname>Gladysheva</surname><given-names>Irina V.</given-names></name><name xml:lang="ru"><surname>Гладышева</surname><given-names>Ирина Валерьевна</given-names></name></name-alternatives><bio xml:lang="en"><p>Ph.D. in Economic Science, Associate Professor, Department of Management Associate Professor</p></bio><bio xml:lang="ru"><p>кандидат экономических наук, доцент кафедры менеджмента</p></bio><email>Gladysheva_iv@pfur.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Gorlov</surname><given-names>Alexey O.</given-names></name><name xml:lang="ru"><surname>Горлов</surname><given-names>Алексей Олегович</given-names></name></name-alternatives><bio xml:lang="en">CEO</bio><bio xml:lang="ru">директор</bio><email>aogorlov@yandex.ru</email><xref ref-type="aff" rid="aff2"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">RUDN University</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">LLC “TMS HR”</institution></aff><aff><institution xml:lang="ru">ООО «ТМС Эйчар»</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2024-12-15" publication-format="electronic"><day>15</day><month>12</month><year>2024</year></pub-date><volume>32</volume><issue>4</issue><issue-title xml:lang="en">TRENDS, STRATEGIES AND MANAGEMENT PROBLEMS  IN THE CONTEXT OF GLOBAL DIGITAL TRANSFORMATION</issue-title><issue-title xml:lang="ru">ТРЕНДЫ, СТРАТЕГИИ И ПРОБЛЕМЫ УПРАВЛЕНИЯ  В УСЛОВИЯХ ГЛОБАЛЬНОЙ ЦИФРОВОЙ ТРАНСФОРМАЦИИ</issue-title><fpage>607</fpage><lpage>623</lpage><history><date date-type="received" iso-8601-date="2025-02-21"><day>21</day><month>02</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2024, Gladysheva I.V., Gorlov A.O.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2024, Гладышева И.В., Горлов А.О.</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="en">Gladysheva I.V., Gorlov A.O.</copyright-holder><copyright-holder xml:lang="ru">Гладышева И.В., Горлов А.О.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/economics/article/view/42955">https://journals.rudn.ru/economics/article/view/42955</self-uri><abstract xml:lang="en"><p>The development of technology opens up many opportunities for creating e-business, digital platforms and entrepreneurship. However, the evolution of economic and business processes creates unique platforms and ecosystems, and forces companies to quickly meet the demands of a changing economic environment. In such conditions, consulting becomes a key tool for business and helps to ensure a quick response of the company in challenging times. This study aims at studying business consulting from several points of view: historical development, the present and the future forms, the implementation of new solutions to mitigate current and strategic business risks. The authors of the study attempt to establish the patterns of formation and development of consulting business, to determine the behavior of consulting actors at the national and international levels, to evaluate the key elements of the consulting business model, its reaction to technological changes and success in solving staff-r elated problems. The research was based on facts and statistics of HR and consulting business experts, data on the structure and dynamics of the consulting services market, scientific research by Russian and foreign scientists, and the authors’ own observations. The results of the study may be of interest to specialists in HR technologies, in digitalization and adaptation of business processes, experienced and novice entrepreneurs, management consultants and those who might be interested in the issues discussed.</p></abstract><trans-abstract xml:lang="ru"><p>Развитие технологий открывает множество возможностей для создания электронного бизнеса, цифровых платформ и предпринимательства. Однако эволюция экономических и бизнес-процессов не только позволяет создать уникальные платформы и экосистемы, но вынуждает существующие и функционирующие компании оперативно трансформироваться под запросы меняющейся экономической среды. В этих условиях консалтинг выступает для бизнеса одним из ключевых инструментов, который способен обеспечить быструю реакцию компании в условиях турбулентности. Целью исследования выступает изучение бизнес-консалтинга с нескольких точек зрения: исторического развития, форм существования сегодня и в перспективе, внедрения новых технологических решений для нейтрализации или сокращения текущих и стратегических проблем бизнеса. Авторами предпринята попытка выяснить закономерности формирования и развития бизнес-консалтинга, определить специфику поведения консалтинговых игроков на национальном и международном уровне, оценить ключевые элементы бизнес-модели консалтинга, его реакцию на технологические изменения и успех в решении проблем, связанных с персоналом. В качестве базы исследования были использованы факты и статистика экспертов HR-сферы и бизнес-консалтинга, данные о структуре и динамике рынка консалтинговых услуг, научные изыскания российских и зарубежных ученых, собственные наблюдения авторов. Результаты исследования могут быть интересны специалистам в области применения HR-технологий, практикам по вопросам цифровизации и адаптации бизнес-процессов, опытным и начинающим предпринимателям, управленческим консультантам и тем, кто имеет реальный или потенциальный интерес к обсуждаемым вопросам.</p></trans-abstract><kwd-group xml:lang="en"><kwd>consulting business</kwd><kwd>consulting market evolution</kwd><kwd>HR technologies</kwd><kwd>digitalization</kwd><kwd>business models</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>бизнес-к онсалтинг</kwd><kwd>эволюция рынка консалтинга</kwd><kwd>HR-технологии</kwd><kwd>цифровизация</kwd><kwd>бизнес-м одели</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Bersin, J. (2023). HR Technology 2023: What’s hot? What’s not? 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