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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Economics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Economics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Экономика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2329</issn><issn publication-format="electronic">2408-8986</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">30101</article-id><article-id pub-id-type="doi">10.22363/2313-2329-2021-29-4-689-698</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>ECONOMIC AND SOCIAL TRENDS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКИЕ И СОЦИАЛЬНЫЕ ТРЕНДЫ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Challenges and opportunities cryptocurrency in Iran economy &amp; e-businesses</article-title><trans-title-group xml:lang="ru"><trans-title>Проблемы и возможности использования криптовалют в экономике и электронном бизнесе Ирана</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Rezaeinejad</surname><given-names>Ismael</given-names></name><name xml:lang="ru"><surname>Резаинеджад</surname><given-names>Исмаэль</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD student, Department of Marketing, Faculty of Economics</p></bio><bio xml:lang="ru"><p>аспирант, кафедра маркетинга, экономический факультет</p></bio><email>1032205254@rudn.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Peoples' Friendship University of Russia (RUDN University)</institution></aff><aff><institution xml:lang="ru">Российский университет дружбы народов</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2021-12-30" publication-format="electronic"><day>30</day><month>12</month><year>2021</year></pub-date><volume>29</volume><issue>4</issue><issue-title xml:lang="en">VOL 29, NO4 (2021)</issue-title><issue-title xml:lang="ru">ТОМ 29, №4 (2021)</issue-title><fpage>689</fpage><lpage>698</lpage><history><date date-type="received" iso-8601-date="2022-01-26"><day>26</day><month>01</month><year>2022</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2021, Rezaeinejad I.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2021, Резаинеджад И.</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="en">Rezaeinejad I.</copyright-holder><copyright-holder xml:lang="ru">Резаинеджад И.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/economics/article/view/30101">https://journals.rudn.ru/economics/article/view/30101</self-uri><abstract xml:lang="en"><p style="text-align: justify;">The world’s financial markets faced a new cyberspace phenomenon. Cryptocurrencies are non-tracking by any bank or financial institution or even the state. In a digital transactions system, transactions are registered and encrypted in a general ledger book, the blockchains. Cryptocurrencies have features that make them more useful, especially in international exchange, so it is necessary to determine the advantages and challenges of using them. The study of digital currencies in Iran’s economy and electronic business is presented. In recent years, the use of cryptocurrencies in Iran has grown. The necessity of public policymaking in facing this emerging phenomenon of economic importance has become more critical due to the transfer, such as decentralized systems, which led to the elimination of intermediate and observer entities. Cryptocurrencies also allow Iranian businesses and governments to direct access the international markets by bypassing sanctions. In this paper, the author first considers the mechanism of cryptocurrencies in the economy and then identifies the Iranian economy’s challenges and opportunities. In conclusion, cryptocurrencies can allow Iranian entrepreneurs to enter the international arena and international competition. Therefore, it is vital that the government or public organizations raising awareness about cryptocurrencies will also contribute to the prosperity of businesses and prevent criminals from exploiting the conditions.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">Мировые финансовые рынки столкнулись с новым явлением - формированием финансового киберпространства. Криптовалюты не отслеживаются ни банком, ни финансовыми учреждениями, ни даже государством. В системе цифровых отношений транзакции регистрируются и зашифровываются с помощью блокчейн-технологий. Криптовалюты обладают рядом функций, которые делают их незаменимыми, особенно при международном обмене. Исследуется положение криптовалют в экономике и электронном бизнесе Ирана. В последние годы использование криптовалют в Иране выросло, как и необходимость выработки государственной политики в связи с этим явлением. Криптовалюты позволяют иранским предприятиям и правительству иметь прямой доступ на международные рынки в обход санкций. Рассматривается механизм использования криптовалют в экономике, определяются проблемы и возможности их использования в иранской экономике. Выявлено, что криптовалюты могут позволить иранским предпринимателям выйти на международную арену и стать участниками глобальной конкуренции. По этой причине необходимо, чтобы правительство и общественные организации, повышающие осведомленность о криптовалютах, также способствовали процветанию бизнеса.</p></trans-abstract><kwd-group xml:lang="en"><kwd>cryptocurrency</kwd><kwd>Iran</kwd><kwd>e-businesses</kwd><kwd>sanction</kwd><kwd>e-commerce</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>криптовалюта</kwd><kwd>Иран</kwd><kwd>электронный бизнес</kwd><kwd>санкции</kwd><kwd>электронная коммерция</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Atli, D. (2017). Cybercrimes via virtual currencies in international business. Cybersecurity Breaches and Issues Surrounding Online Threat Protection (pp. 121-143). IGI Global</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Böhme, R., Christin, N., Edelman, B., &amp; Moore, T. (2015). Bitcoin: Economics, technology, and governance. 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