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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">RUDN Journal of Economics</journal-id><journal-title-group><journal-title xml:lang="en">RUDN Journal of Economics</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник Российского университета дружбы народов. Серия: Экономика</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2313-2329</issn><issn publication-format="electronic">2408-8986</issn><publisher><publisher-name xml:lang="en">Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">27614</article-id><article-id pub-id-type="doi">10.22363/2313-2329-2021-29-3-587-594</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>ECONOMIC AND SOCIAL TRENDS</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКИЕ И СОЦИАЛЬНЫЕ ТРЕНДЫ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Contribution of Lionel Robbins’ essay to economic psychology</article-title><trans-title-group xml:lang="ru"><trans-title>Вклад эссе Лайонела Роббинса в экономическую психологию</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Tileva</surname><given-names>Ivet</given-names></name><name xml:lang="ru"><surname>Тилева</surname><given-names>Ивет</given-names></name></name-alternatives><bio xml:lang="en"><p>PhD, lecturer at the Department of International Economic Relations and Business</p></bio><bio xml:lang="ru"><p>PhD, лектор кафедры международных отношений и бизнеса</p></bio><email>itileva@unwe.bg</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">University of National and World Economy</institution></aff><aff><institution xml:lang="ru">Университет национального и мирового хозяйства</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2021-10-05" publication-format="electronic"><day>05</day><month>10</month><year>2021</year></pub-date><volume>29</volume><issue>3</issue><issue-title xml:lang="en">New trends, strategies and structural changes in emerging markets</issue-title><issue-title xml:lang="ru">Новые тренды, стратегии и структурные изменения в экономике стран с развивающимися рынками</issue-title><fpage>587</fpage><lpage>594</lpage><history><date date-type="received" iso-8601-date="2021-10-05"><day>05</day><month>10</month><year>2021</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2021, Tileva I.G.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2021, Тилева И.Г.</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="en">Tileva I.G.</copyright-holder><copyright-holder xml:lang="ru">Тилева И.Г.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">http://creativecommons.org/licenses/by/4.0</ali:license_ref></license></permissions><self-uri xlink:href="https://journals.rudn.ru/economics/article/view/27614">https://journals.rudn.ru/economics/article/view/27614</self-uri><abstract xml:lang="en"><p style="text-align: justify;">Nowadays economic psychology is a field of science that has serious potential to compete classical economic theories. Many contemporary authors are interested in the discipline which is proved by the variety of emerging branches of economic psychology. Some of them are economists, other psychologists, but a small percentage of them have both economic and psychological education. This pattern explains some serious misunderstandings in the scientific literature in the field. The lack of understanding of both sciences at the same time leads to extremes in the conclusions, which in turn are not accepted as universally valid by economists and psychologists. Мoreover, the literature on the subject written by economists and psychologists seems very different. Economists attach more importance to the results of economic choice, while psychologists analyze primarily the causes for it. However, the connection between the two disciplines is indisputable. Despite the variety of branches of economic psychology, it is worth paying attention to the first work in the field written by an economist, which gives fundamental answers that modern scientists seem to miss. Lionel Robbins’ essay represents an extraordinary balance between the economic and the psychological issues, united in an ideal symbiosis.</p></abstract><trans-abstract xml:lang="ru"><p style="text-align: justify;">В настоящее время экономическая психология - это область науки, имеющая серьезный потенциал для конкуренции с классическими экономическими теориями. Многие современные ученые интересуются данной дисциплиной и это подтверждается множеством новых направлениях в экономической психологии. Некоторые из них экономисты, другие психологи, но небольшая часть из них имеет как экономическое, так и психологическое образование. Этим фактом объясняется наличие недоразумении в научной литературе данной области. Недостаток знаний в обеих науках приводит к крайностям в выводах, которые, в свою очередь, не признаются экономистами и психологами как универсально действительными. Более того, научная литература в этой области, написанная экономистами и психологами, кажется очень разной. Экономисты придают большее значение результатам экономического выбора, а психологи анализируют в первую очередь его причины. Однако связь между двумя науками бесспорна. Несмотря на множество направлении в экономической психологии, следует обратить внимание на первое научное исследование в данной области, написанное экономистом. Оно дает фундаментальные ответы на вопросы, которые современные ученые, похоже, упускают. Эссе Лайонела Роббинса представляет собой сбалансированный анализ экономических и психологическими проблем, объединенных в идеальный симбиоз.</p></trans-abstract><kwd-group xml:lang="en"><kwd>Lionel Robbins’ essay</kwd><kwd>economic psychology</kwd><kwd>choice</kwd><kwd>decision-making process</kwd><kwd>irrational</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>эссе Лайонела Роббинса</kwd><kwd>экономическая психология</kwd><kwd>выбор</kwd><kwd>процесс принятия решений</kwd><kwd>иррациональность</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Ariely, D. (2018). Predictably irrational: The hidden forces that shape our decisions. Harper Collins Publishers Ltd.</mixed-citation></ref><ref id="B2"><label>2.</label><mixed-citation>Danov, D. (2002). Physiologic factors in global economy. 1st ed. UNSS. (In Bulg.)</mixed-citation></ref><ref id="B3"><label>3.</label><mixed-citation>Donzelli, F. (2009). 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