RUDN Journal of EconomicsRUDN Journal of Economics2313-23292408-8986Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)2601810.22363/2313-2329-2021-29-1-114-125Research ArticleMethodological aspects of evaluating a company’s investment attractivenessNemtsevaYulia V.<p>PhD in Economics, Docent of the Department of Corporative Management and Finance</p>nemtseva_july@mail.ruVorozhbickayaYulia V.<p>2nd-year master’s student of the Department of Corporative Management and Finance</p>vorozhbickaya@yandex.ruNovosibirsk State University of Economics and Management2303202129111412523032021Copyright © 2021, Nemtseva Y.V., Vorozhbickaya Y.V.2021<p style="text-align: justify;">The actual problems of choosing tools for risk assessment and predicted profitability (attractiveness) of an investment object are studied. There is a close relationship between the financial multipliers DIV/FCF, P/E Shiller, EV/EBITDA and risk indicators, which gives the investor the opportunity to make additional operational forecasts when analyzing an investment project. A number of key financial multipliers (P/S, EV/S, P/OCF, P/FCF) have been identified, and it is not entirely correct to use them as criteria for making an investment decision. The expediency of using the EV/EBITDA multiplier for making forecasts about the volatility of the return on shares of a certain company is justified, since this is the only indicator among the financial multipliers selected for analysis that has a relationship with the beta coefficient. 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