RUDN Journal of EconomicsRUDN Journal of EconomicsВестник Российского университета дружбы народов. Серия: Экономика2313-23292408-8986Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)12239ARTICLESСтатьиResearch of Teens as Consumers: the Basic StagesИсследование подростков как потребителей: основные этапы развитияShadrinaS VШадринаСветлана ВладимировнаPomor State UniversityГОУ ВПО «Поморский государственныйуниверситет им. М.В. Ломоносова»light1982@yandex.ru <mailto:light1982@yandex.ru>Pomor State UniversityГОУ ВПО «Поморский государственныйуниверситет им. М.В. Ломоносова»150320093NO3 (2009)№3 (2009)9210012092016Copyright ©; 2016, EconomicsCopyright ©; 2016, Экономика2016EconomicsЭкономикаhttps://journals.rudn.ru/economics/article/view/12239This article is devoted to definition and the brief description of the basic directions of researches in the field of teenage consumer behavior from middle of the last century. Besides the substantiation of interest to behavior of teenagers - consumers for participants of the Russian market is given. Teens represent a special segment of market by virtue of distinction in microfactors with other age groups. On the basis of the investigated materials and the spent content-analysis of magazine «Journal of Consumer research» author's vision of the basic stages of development of researches in analyzed area is represented to attention of the reader.Статья посвящена определению и краткому описанию основных направлений исследований в области подросткового потребительского поведения с середины прошлого века. В статье дается обоснование интереса к поведению подростков-потребителей для участников российского рынка. Подростки представляют собой особый сегмент рынка в силу различия в микрофакторах с другими возрастными группами. На основании изученных материалов и проведенного контент-анализа журнала «Journal of Consumer research» автор выделяет основные этапы исследований в анализируемой области.teensconsumersconsumer behaviorconsumer's socializationподростки-потребителиповедение потребителейпотребительская социализация1.Белихина О. Детские метры // BTL-magazine. - 2006. - № 5. - С. 76-79.2.Михеева Л. «Детский» маркетинг в рамках российского телерекламного пространства: проблемы и перспективы // Реклама. Теория и практика. - 2008. - № 5. - С. 308-315.3.Цой М. Российское исследование покупательского поведения детей как специфической целевой группы // Маркетинг и маркетинговые исследования. - 2007. - № 6. - С. 502-513.4.Roedder John D. Consumer socialization of children: a retrospective look at 25 years of research // Journal of Consumer Research. - 1999. - Vol. 26. - P. 183-213.5.Ward S., Wackman D. Family and Media Influences on Adolescent Consumer Learning // American Behavioral Scientist. - 1971. - Vol. 14. - P. 415-427.6.Gorn G., Goldberg M. The Impact of Television Advertising on Children from Low Income Families // Journal of Consumer Research. - 1977. - September. - P. 86-88.7.Ryans A., Deutsher T. Children and Commercial Persuasion: Some Comments // Journal of Consumer Research. - 1975. - December. - P. 237-246.8.Rossiter J. Reliability of a Short test Measuring Children's Attitudes Toward TV Commercials // Journal of Consumer Research. - 1977. - March. - P. 179-184.9.Robertson T., Rossiter J., Gleason T. Children's Receptivity to Proprietary Medicine Advertising // Journal of Consumer Research. - 1979. - December. - P. 247-255.10.Lueg J. American teenagers and the Internet: a consideration of consumer electronic commerce from a consumer socialization perspective. Dissertation for the degree of Doctor of Philosophy. Tuscaloosa, Alabama, 2001.11.Ward S. Consumer Socialization // Journal of Consumer Research. - 1974. - № 1. - P. 1-14.12.Churchill G., Moschis G. Television and Interpersonal Influences on Adolescent Consumer Learning // Journal of Consumer Research. - 1979. - June. - P. 23-35.13.Green R., Leonardi J., Chandon J., Cunningham I., Verhage B., Strazzieri A. Societal Development and Family Purchasing Roles: A Cross-National Study // Journal of Consumer Research. - 1983. - March. - P. 436-442.14.Moore R., Moschis G. The effects of family communication and Mass Media Use on Adolescent Consumer Learning // Journal of Communication. - 1981. - Vol. 31. - P. 42-51.15.Moschis G., Mitchell L. Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions // Advances in Consumer Research. - 1986. - Vol. 13. - P. 181-186.16.Belch G. Parental and Teenage Child Influences in Family Decision making // Journal of Business Research. - 1985. - Vol. 13. - P. 163-176.17.Foxman E. Adolescents' influence in family purchase decision: a socialization perspective // Journal of Business Research. - 1989. - Vol. 18. - P. 159-172.18.Roedder John D., Cole C. Age differences in Information Processing: Understanding Deficits in Young and Elderly Consumers // Journal of Consumer Research. - 1986. - December. - P. 297-316.19.Hoek J., Laurence K. Television advertising to children: an analysis of selected New Zealand commercials // Marketing Bulletin. - 1993. - Vol. 4. - P. 19-29.20.Peracchio L. Young children's Processing of a Televised Narrative: Is a picture really worth a thousand words? // Journal of Consumer Research. - 1993. - September. - Vol. 20. - P. 281-293.21.Mangleburg T., Grewal D. Bristol T. Socialization, Gender and Adolescent's Self reports of their Generalized Use of Product Labels // The Journal of Consumer Affairs. - 1997. - Vol. 31. - P. 255-279.22.Аndersen L., Tufte B., Rasmussen J., Chan K. Tweens and new media in Denmark and Hong Kong // Journal of Consumer Marketing. - 2007. - Vol. 24. - P. 340-350.23.Chattalas M., Harper H. Navigation a hybrid cultural identity: Hispanic teenagers' fashion consumption influences // Journal of Consumer Marketing. - 2007. - Vol. 24. - P. 351-357.24.St-Maurice I., Wu C. Understanding China's teen consumers // The McKinsey Quarterly 2006 special edition: Serving the new Chinese xonsumer. - 2006. - P. 52-59.25.McLauglin R. Targeting teens // Target Marketing. - 2000. - January. - P. 84-87.26.Дети и подростки // http://www.sostav.ru/news/2008/03/17/27r/. Проверено 13.08.2008.27.Kraak V., Pelletier D. How marketers reach young consumers: implications for nutrition education and health promotion campaigns // Family Economics & Nutrition Review. - 1998. - Vol. 11. - P. 31-41.