RUDN Journal of EconomicsRUDN Journal of Economics2313-23292408-8986Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)12045Research ArticleModel of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)BoriskinaT Btafty1972@gmail.comPeskovaO Speskovaolga81@mail.ruVolgograd state technical university15012013111312212092016Copyright © 2016, Economics2016In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.motivationpharmaceutical marketsocial and significant marketmodel of consumer behaviorмотивацияфармацевтический рыноксоциально значимый рынокмодель потребительского поведения