RUDN Journal of EconomicsRUDN Journal of Economics2313-23292408-8986Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)11881Financial potential of region: essence and management elementsGolodovaZ GPeoples' Friendship University of Russiagolodova@yandex.ruPeoples' Friendship University of Russia150420104132112092016Copyright © 2016, Economics2016The modern economic crisis has essentially affected financial possibilities of the majority of regions Russian Federations. In these conditions for working out of regional economic policy and increase of efficiency of its realization the special attention should be given the analysis of processes of formation and an estimation of financial potential of the region opening financial resources of subjects of economy, factors and conditions of their involving, and also risks and the threats arising in the course of use. In article the essence of a definition «financial potential» reveals, its basic elements and aspects of management are defined.financial potentialregionpotential elementsregional financemanagement in financial potentialфинансовый потенциалрегионэлементы потенциаларегиональные финансыуправление финансовым потенциалом